October 14, 2025 What it’s like living next to one of Meta’s largest data centers Data centers have become the starting blocks in the global race for AI supremacy. Tech giants like Meta, Alphabet, and OpenAI have committed hundreds of billions of dollars collectively to building more of them. States are offering incentives for their … Continue reading Photos: What it’s like living next to Meta’s largest data center
October 10, 2025 How to say no to extra work without looking like a slacker When I first entered the workforce, my mantra was simple: Do whatever it takes. So when I was organizing and running programming for an event early in my career and the need for visitor transportation came up, I didn’t hesitate. … Continue reading How to say no to extra work without looking like a slacker
October 05, 2025 You control hidden markets at work—it’s time to start acting like it Your inbox is brimming with new emails, and you need to decide which to reply to quickly and which to ignore. You try to schedule something for next week, but your calendar is already packed with recurring meetings. So many … Continue reading You control hidden markets at work—it’s time to start acting like it
Static models can’t keep pace with fluid consumer behavior. AI makes it possible to follow dynamic shifts and design for the flock. Chris Robson on September 26, 2025 For decades, marketers have relied on segmentation to understand customers. But consumers don’t stay in neat boxes. Behaviors evolve, influences spread, and groups form and dissolve … Continue reading When customers move like starlings — and what it means for segmentation
September 19, 2025 Stop hiring product managers like project managers There’s a quiet disaster happening in product organizations right now. Companies are hiring armies of people with “product manager” on their business cards, but they’re treating them like project management with better vocabulary. Frankly I see it a lot with enterprise clients. Teams are drowning … Continue reading Stop hiring product managers like project managers
Marketers often feel left behind in the CDP race, but the real success lies in mastering the fundamentals that keep data reliable and campaigns durable. Matthew Niederberger on September 18, 2025 Walk down any beach in summer and you’ll see them. Children bent over in the sand, proudly shaping turrets and moats into perfect … Continue reading Why chasing shiny CDP features leaves marketers feeling like imposters
In an AI-assisted GTM world, the best B2B marketers don’t just run campaigns. They build systems that solve buyer problems and scale growth. Océane Li on September 5, 2025 As B2B marketers, we’ve spent the last decades optimizing channels, refining nurture streams and automating campaigns. But something’s shifted in this new AI-powered GTM world. … Continue reading Think like a product manager, grow like a CMO
What would a truly customer-centric B2B buyers journey look like? It would make content easily accessible, provide helpful resources and back off on the sales pressure. May 19, 2025 In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech … Continue reading What would a truly customer-centric B2B buyers journey look like?
Here’s how to pressure test your value proposition and craft messaging that converts. Eric Dates on May 1, 2025 Many companies that think they have a marketing problem really have a clarity problem. They either: Don’t understand what makes their product matter. Or communicate it in a way that gets ignored. A value proposition … Continue reading If your value prop sounds like everyone else’s, you’ve already lost
May 01, 2025 Why online shopping feels like a chore in 2025 BY Eve Upton-Clark While online shopping remains undeniably convenient, many are beginning to wonder: Is it still fun? According to a new study from Criteo, 75% of consumers now see online shopping as purely “functional.” For a growing number of shoppers—particularly younger ones fueling … Continue reading Why online shopping feels like a chore in 2025
