Email is the backbone of lifecycle marketing. Learn the five programs that build trust and retention, plus one that doesn’t make the cut. Jaina Mistry on October 1, 2025 Email is often the first channel lifecycle marketers jump headfirst into when nurturing and retaining customers. It makes perfect sense. Through well-thought-out, perfectly timed and … Continue reading 5 email lifecycle programs you need — and one to drop
How marketers can gain more insights from their lead lifecycles using status tracking. Corey Patterson on November 24, 2021 at 12:36 pm Gone are the days where traditional marketing fought on an even playing field with digital. The acceleration of technological growth, spurred on by the pandemic, has transformed campaigns and the ways brands generate … Continue reading 3 ways to gain more visibility into your lead lifecycle
David Parks July 21, 2021 In my earlier blogs, I’ve laid out the importance of contracts to overall digital transformation initiatives, how to identify, assess and mitigate risks in contracts, as well as contract lifecycle management KPIs that are key to track. Now I’d like to highlight some of the top best practices my company … Continue reading 10 Best Practices for Contract Lifecycle Management
Devansh Khetrapal April 21, 2021 The above image is a demonstration of the stages a product goes through during its lifetime. Economics and MBA students probably recognize this, although the progression and decline curve rarely translates to reality in the way it’s portrayed. See that there are 4 major phases that a business cycle goes … Continue reading Product Marketing: How Marketing Should Evolve With Product Lifecycle
David Parks November 15, 2020 Businesses run on contracts, but given their importance, many organizations don’t have true insight into how their employees, partners and customers access and manage contracts today. They could be stored in file cabinets or in folders on personal computers or network drives, in PDF or Excel or multiple other formats, … Continue reading Contract Lifecycle Management KPIs CIOs Need in the Digital Transformation Toolbox
Mia Jacobs — April 1, 2020 Attracting new leads is great—but what then? Retaining loyal customers is equally as important as converting them in the first place, perhaps even more so. How do you address, much less predict, your customers’ needs and goals as they naturally grow and evolve over time in order to foster … Continue reading How to Select a B2B Customer Lifecycle Management Solution
Kelly Groover — February 21, 2020 When a lead becomes marketing or sales qualified, it’s an exciting time for both teams. You put in your hard work, and it’s paid off! But getting to that celebratory point can be difficult if your departments are not aligned when it comes to your lifecycle stages and the … Continue reading Common Mistakes in Creating Lifecycle Stages
JJ Tyson — April 10, 2019 — April 10, 2019 In the increasingly competitive world of ecommerce, we tend to focus on what’s right in front of us: initial conversions. Getting visitors to take the plunge. Guiding them down the funnel until BAM. They convert. Mission accomplished. Bring out the bubbly. Except that’s completely wrong. … Continue reading Getting Customers to Hit Refresh with Lifecycle Campaigns
Tonya Vinas — December 13, 2017 — December 13, 2017 What does buyer-focused marketing really mean? We have stages, funnels and charts for technical reference, but what really drives this proven model is understanding buyers as real people with real challenges that don’t always align with neat parameters. The seeds of engaging content are gathered … Continue reading 3 Amazingly Simple Reasons to Make Buyer Lifecycle Marketing a Priority
Burke Alder — October 18, 2017 — October 18, 2017 Customer success, like any other department, is dependent on metrics. Customer success managers (CSMs) and leaders rely on these metrics to ensure they’re delivering the best possible experience to customers, and to determine repeatable workflows. Metrics help separate process that are working from processes that … Continue reading How to Apply Metrics to Each Stage of the Customer Lifecycle
