by Arte Levy July 25, 2016July 25, 2016 Among the options available to digital marketers are two very similarly named tactics: retargeting and remarketing. In practice, some treat them as if they are the same, but they are probably more different than alike. Here’s how they are similar: Both are effective at identifying and reaching … Continue reading Retargeting vs. Remarketing: Two Letters Make a Big Difference
by Bob Hutchins December 2, 2015 Follow @BobhutchinsDecember 2, 2015 “No one knows more about my brand than me.” Probably true. But it doesn’t mean that you’re the best or most effective at telling that story. Some of the smartest brands – especially in the retail space – know that user-generated content (UGC) can be … Continue reading What Drives Sales On Social? Three Letters: UGC [Infographic]
Daniil KarpNovember 7, 2015 Last month, DemandGen CEO David Lewis hosted Scott Broomfield, CMO of Xactly and Zak Garner, Director of Customer Success at 6sense in a conversation about the realities of implementing and using predictive intelligence for B2B marketing and sales. Below you can find the biggest ideas we took away from the discussion: … Continue reading Demystifying Predictive Intelligence: Letters from the Front Lines
Lori SoardSeptember 12, 2015 Do you have a number of email list subscribers who never purchase anything? Recently, I was chatting with a few of my blogger friends who are newer to the blogging game and they asked me what specific emails I use when someone subscribes to my mailing list. I actually do have … Continue reading 4 Sample Letters to Turn Mailing List Subscribers into Customers
Natalie DenyseAugust 21, 2015 In today’s world of social media updates and text messages, pen pal letters can seem like a relic from the past. But for me, few things beat the excitement of receiving a personal letter from a friend when I was a kid. I was constantly keeping my eye on the mailbox, … Continue reading What Pen Pal Letters Can Teach Us About Email Marketing
Vinaya NaiduMarch 11, 2015 By this time your social feeds must have been populated by #DearMe tweets, videos and gifs, often carrying wise words of advice. These little #DearMe letters going viral on the social web are part of a YouTube campaign in honour of International Women’s Day on March 8. Ushering in a movement … Continue reading YouTube’s DearMe Campaign Gets Women Content Creators To Write Letters To Their Younger Self
Coaching products allow coaches to reach many more people than is possible coaching one on one. However, to get people to purchase and consume those products we must become master motivators. The word motivate is critical to writing good sales letters so it is essential that we understands what motivates people. Most people are more … Continue reading Coaching Tools – Use Positive Emotions to Create Powerful Sales Letters
It’s always interesting to watch the debate over the length of online sales letters. This healthy discussion usually breaks down into to two camps. Each side believe fervently in their position, and are more than happy to argue endlessly. One side believe sales letters are too long They go on and on about how they … Continue reading Are Online Sales Letters Too Long?
A headline makes or breaks a sales letter, website page, newsletter, email, email newsletter, blog post or twitter post. This list can go on. I’ve read numerous articles which all say that the headline is the most important part of a sales letter. It’s the gatekeeper of the article. If it’s good, people will read … Continue reading Are Your Headlines Sizzling Enough to Get Your Sales Letters Read?