Tag Archives: Letters

Retargeting vs. Remarketing: Two Letters Make a Big Difference

by Arte Levy July 25, 2016July 25, 2016 Among the options available to digital marketers are two very similarly named tactics: retargeting and remarketing. In practice, some treat them as if they are the same, but they are probably more different than alike. Here’s how they are similar: Both are effective at identifying and reaching … Continue reading Retargeting vs. Remarketing: Two Letters Make a Big Difference

What Drives Sales On Social? Three Letters: UGC [Infographic]

by Bob Hutchins December 2, 2015 Follow @BobhutchinsDecember 2, 2015 “No one knows more about my brand than me.” Probably true. But it doesn’t mean that you’re the best or most effective at telling that story. Some of the smartest brands – especially in the retail space – know that user-generated content (UGC) can be … Continue reading What Drives Sales On Social? Three Letters: UGC [Infographic]

Demystifying Predictive Intelligence: Letters from the Front Lines

Daniil KarpNovember 7, 2015 Last month, DemandGen CEO David Lewis hosted Scott Broomfield, CMO of Xactly and Zak Garner, Director of Customer Success at 6sense in a conversation about the realities of implementing and using predictive intelligence for B2B marketing and sales. Below you can find the biggest ideas we took away from the discussion: … Continue reading Demystifying Predictive Intelligence: Letters from the Front Lines

YouTube’s DearMe Campaign Gets Women Content Creators To Write Letters To Their Younger Self

Vinaya NaiduMarch 11, 2015 By this time your social feeds must have been populated by #DearMe tweets, videos and gifs, often carrying wise words of advice. These little #DearMe letters going viral on the social web are part of a YouTube campaign in honour of International Women’s Day on March 8. Ushering in a movement … Continue reading YouTube’s DearMe Campaign Gets Women Content Creators To Write Letters To Their Younger Self

Coaching Tools – Use Positive Emotions to Create Powerful Sales Letters

Coaching products allow coaches to reach many more people than is possible coaching one on one. However, to get people to purchase and consume those products we must become master motivators. The word motivate is critical to writing good sales letters so it is essential that we understands what motivates people. Most people are more … Continue reading Coaching Tools – Use Positive Emotions to Create Powerful Sales Letters

Are Your Headlines Sizzling Enough to Get Your Sales Letters Read?

A headline makes or breaks a sales letter, website page, newsletter, email, email newsletter, blog post or twitter post. This list can go on. I’ve read numerous articles which all say that the headline is the most important part of a sales letter. It’s the gatekeeper of the article. If it’s good, people will read … Continue reading Are Your Headlines Sizzling Enough to Get Your Sales Letters Read?