Natalie DenyseAugust 21, 2015 In today’s world of social media updates and text messages, pen pal letters can seem like a relic from the past. But for me, few things beat the excitement of receiving a personal letter from a friend when I was a kid. I was constantly keeping my eye on the mailbox, … Continue reading What Pen Pal Letters Can Teach Us About Email Marketing
Vinaya NaiduMarch 11, 2015 By this time your social feeds must have been populated by #DearMe tweets, videos and gifs, often carrying wise words of advice. These little #DearMe letters going viral on the social web are part of a YouTube campaign in honour of International Women’s Day on March 8. Ushering in a movement … Continue reading YouTube’s DearMe Campaign Gets Women Content Creators To Write Letters To Their Younger Self
Coaching products allow coaches to reach many more people than is possible coaching one on one. However, to get people to purchase and consume those products we must become master motivators. The word motivate is critical to writing good sales letters so it is essential that we understands what motivates people. Most people are more … Continue reading Coaching Tools – Use Positive Emotions to Create Powerful Sales Letters
It’s always interesting to watch the debate over the length of online sales letters. This healthy discussion usually breaks down into to two camps. Each side believe fervently in their position, and are more than happy to argue endlessly. One side believe sales letters are too long They go on and on about how they … Continue reading Are Online Sales Letters Too Long?
A headline makes or breaks a sales letter, website page, newsletter, email, email newsletter, blog post or twitter post. This list can go on. I’ve read numerous articles which all say that the headline is the most important part of a sales letter. It’s the gatekeeper of the article. If it’s good, people will read … Continue reading Are Your Headlines Sizzling Enough to Get Your Sales Letters Read?
