Tag Archives: lessons

Should CMOs be political? Lessons from Nike, Delta, Burger King and others

Content Management SEO

Wading into controversial topics can be be risky for brands. Here’s how CMOs and marketing leaders can make sense of their stances. Ruben Ugarte on September 13, 2022 Switzerland is known for its beautiful hills, delicious chocolate and world-class banking system. But 80 years ago, they were also known for their notorious neutrality. In both … Continue reading Should CMOs be political? Lessons from Nike, Delta, Burger King and others →

5 lessons for marginalized employees to reclaim the workplace

Workplace Evolution

  By Yannise Jean June 07, 2022 There’s no shortage of workplace guides touching on tips to help employees move up the ranks—and journalist and author Alan Henry is ensuring racial and gender biases are accounted for. While it’s true most employees have little power in comparison to their employers, the power gap widens even … Continue reading 5 lessons for marginalized employees to reclaim the workplace →

We Need to Build on the Lessons of the Past 2 Years As We Enter a New One

World Changing Ideas

Mark Roberts January 20, 2022 Who thought we would still be facing a seemingly never-ending pandemic after two years? We’re faced with a reality few predicted, and even fewer wanted. As I’ve noted previously, businesses have persevered throughout the pandemic and found new paths to success. It’s commendable, and we need to continue that momentum … Continue reading We Need to Build on the Lessons of the Past 2 Years As We Enter a New One →

We Need to Build on the Lessons of the Past 2 Years As We Enter a New One

Lessons Learned

Mark Roberts January 20, 2022 Who thought we would still be facing a seemingly never-ending pandemic after two years? We’re faced with a reality few predicted, and even fewer wanted. As I’ve noted previously, businesses have persevered throughout the pandemic and found new paths to success. It’s commendable, and we need to continue that momentum … Continue reading We Need to Build on the Lessons of the Past 2 Years As We Enter a New One →

3 Lessons In Social Media Marketing From ‘The Devil Wears Prada’

Social Media Marketing

Erika Taylor Montgomery January 3, 2022 Social media marketing lessons can be found anywhere you look, even outside of the traditional marketing world. If you’ve ever seen “The Devil Wears Prada,” you know that the Editor-in-Chief of Runway Magazine is filled with quick and icy insults to her assistants and almost everyone around her. Within … Continue reading 3 Lessons In Social Media Marketing From ‘The Devil Wears Prada’ →

3 lessons for creating a more unified customer experience

Customer Experience

Key lessons from research focused on marketer and consumer expectations around customer experience and privacy from a global CX report. Acquia on December 10, 2021   “We’re all in this together.” Last year, this statement became the universal motto of brands everywhere, as people learned to adapt to unfamiliar circumstances brought on by the global … Continue reading 3 lessons for creating a more unified customer experience →

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