Augustus Franklin — November 20, 2016 Follow @augfrank— November 20, 2016 “Famous pivot stories are often failures but you don’t need to fail before you pivot. All a pivot is is a change in strategy without a change in vision. Whenever entrepreneurs see a new way to achieve their vision – a way to be … Continue reading Business Lessons From 6 Startups That Pivoted to Success
David Kiger — October 28, 2016 Follow @davidkiger— October 28, 2016 It’s Halloween time, and the programmers at AMC wisely brought back their hit zombie show The Walking Dead for a new season on Oct. 23. A whopping 17 million viewers tuned in to see the seventh-season premiere. As it turns out, the show features … Continue reading Small Business Lessons From ‘The Walking Dead’
What can marketers learn from Machu Picchu and the Incas? Contributor Scott Vaughan takes a trip to the ancient citadel and comes away with four lessons we can apply to martech today. Scott Vaughan on October 19, 2016 I just returned from a holiday exploring Peru and the “lost city” of the Inca Empire, … Continue reading Machu Picchu and martech: CMO lessons from the Inca Empire
by Rushal Patel Follow @patelrushalOctober 17, 2016 It can be easy to look at the long list of self-made people who changed the world and think that the life of an entrepreneur is easy. However, what the public doesn’t see when they look at the sparkling lives of rich, successful entrepreneurs are all of the … Continue reading Entrepreneurship Isn’t Easy – Here Are The 6 Hard Lessons For You To Learn
by Azure Collier Follow @azurecollierOctober 12, 2016 It’s no secret that it’s getting harder for businesses to get their posts seen in Facebook’s news feed. Facebook has made more changes in recent months that give posts from friends more priority than content shared by business pages. So how can you get more eyes on the … Continue reading 10 Lessons We Learned From Our First Facebook Live
by Aaron Baar, Staff Writer, October 11, 2016 The Internet has changed the way consumers purchase products in so many ways, it’s hard to even remember how things were before. For those who don’t remember (or never knew), buying a car was a days- or weeks-long process that involved in-person visits to many different dealers, … Continue reading Lessons You Can Learn From The Auto Industry
by Laura ColeOctober 8, 2016 If you were to believe everything that you read in the media, it would be tempting to believe that the global manufacturing sector is in a perpetual state of decline. The popular press often creates a negative and distorted view of the marketplace, however, and one which tends to be … Continue reading From Toyota to Ford and Beyond: Lessons in Manufacturing from the Automotive Trade
by Kevin Ho Follow @mayoshrimpOctober 6, 2016 With death defying stunts, movie grade production quality, and a relentless drive to continually push the boundaries of how we define a brand, Red Bull has proven to be one of the 21st century’s marketing greats. Yet most marketers don’t have even close to the marketing budget that … Continue reading 5 Lessons Red Bull Can Teach About How to Optimize a Facebook Page
by Adam TanguaySeptember 26, 2016 You’re on Facebook. You’re on Twitter, too. Both are important, yet neither will ever be as effective at helping you sell eCommerce products as a good email marketing campaign. via GIPHY Email is here to stay Consider these statistics: Email campaigns are six times more likely to get a click … Continue reading 6 Lessons From the Best Email Marketing Campaigns
by Dave SuttonSeptember 21, 2016 Relaunching a brand is every bit as critical as launching a brand the first time around. Why? Because if done well, a brand relaunch gives your audiences a very worthwhile reason to sit up and pay attention. Organizations relaunch brands for any number or combination of reasons: to signal a … Continue reading 5 Lessons Learned Relaunching a Brand
