Shawn Forno — January 16, 2017 Follow @IdeaRocket321— January 16, 2017 It’s hard to believe that we created our first animated explainer video all the way back in 2007. A lot has changed in the past ten years. As we prepare for a busy 2017 IdeaRocket founder Will Gadea, producer SaraJane Askildsen, and animator Scott … Continue reading Lessons Learned from 10 Years of Making Explainer Videos
Manish Grover — January 13, 2017 Follow @manishgrover— January 13, 2017 Let’s start with some cool statistics to set the stage for customer engagement. The numbers are hard hitting. Online sales clearly exceeded offline sales as nicely explained here. 25% more people did not stand in early morning lines. Obviously the availability of blockbuster deals … Continue reading Customer Engagement Lessons From the Holiday Season
What do poker and entrepreneurship have in common? Columnist Liad Agmon shares how playing the game taught him solid lessons as a startup entrepreneur. Liad Agmon on January 6, 2017 Shortly after I sold my first company, a friend took me to the poker tables at a casino in Florida. I had never played … Continue reading Entrepreneurial lessons from an amateur poker player
Annie Qureshi — January 6, 2017 — January 6, 2017 It is entirely possible for a smaller firm to outperform a massive corporation. Sure, the big guys have an incredible amount of resources: people, capital, infrastructure, large client base, stellar marketing firms. But, there’s one singular advantage that a small business has. The individual that … Continue reading 3 Lessons from Smaller Retailers Outperforming the Big Guys
Ashley Carlisle — December 29, 2016 — December 29, 2016 In the past, public relations professionals have gotten a bad reputation among journalists and even marketers. PR folks have been seen as spin doctors that flood the inboxes of time-starved reporters with irrelevant press releases and overly promotional content that’s of little value to anyone. … Continue reading 3 Research-Based Lessons on Media and Influencer Relations
Asher Rumack — December 15, 2016 — December 15, 2016 If you’re in a field where either the people or the work you’re producing are labeled “creative,” you likely signed up to create meaningful, fulfilling experiences. And if you’re idealistic like me, you may even say you’re here to bring beauty into the world. Yet … Continue reading The 15 Most Important Lessons I’ve Learned in Creative Work
Deep Patel — December 14, 2016 Follow @realdeeppatel— December 14, 2016 When you first step out into the world, when you try to build something for yourself, when you try to reach out to successful people, whenever you do something for the first time, period, you are going to run into obstacles. 72% of Generation … Continue reading 5 Hard Lessons Every Young Entrepreneur Needs to Learn
Amrit Kirpalani — December 1, 2016 Follow @amritkirpalani— December 1, 2016 How Amazon is using market Personalization It is no secret that Amazon is a force to be reckoned with when it comes to marketing personalization. Amazon dominates the e-commerce market because of its ability to personalize content to each individual across the entire customer … Continue reading Lessons Learned From Amazon’s Marketing Personalization
Christopher Jan Benitez — December 2, 2016 Follow @christopherjanb— December 2, 2016 Image taken from Pixabay Transportation is one of the historical backbones that supported the human civilization. And just when people thought transportation technology had reached its limit, ridesharing apps were invented. Although taxis have been doing the same thing for generations, the genius … Continue reading 7 Startup Lessons to Learn from Ridesharing Companies
Look at how consumers really feel about Black Friday and take their sentiments into account for your rest-of-the-season marketing. Columnist John Donnelly III shares social media insights related to the annual brick-and-mortar mainstay. John Donnelly III on November 29, 2016 at 11:06 am It’s almost hard to remember at this point, but it wasn’t long … Continue reading Lessons learned from Black Friday and Cyber Monday: Retailers must be open to change
