By Jared Lindzon Forecasters are warning that it’s going to be a chilly 2024, at least when it comes to employee experience investments, sometimes abbreviated to “EX.” According to a new report from Forrester, organizations are likely to freeze or reduce their EX budgets next year—which can include employee perks; training; workplace flexibility; and … Continue reading Companies are likely going to invest less in employee experiences in 2024
By Hunter Schwarz November 07, 2023 Design software companies like to make big promises about the creative potential of their AI tools. With its new AI features, Figma is making one of the most enticing promises of all: It’s going to make your meetings better. Today, the collaborative design software company announced FigJam AI, its … Continue reading Figma’s new AI-powered tools will make your meetings suck less
By Sarah Bregel October 16, 2023 With inflation at an all-time high, every generation is being forced to tighten its purse strings. While that’s true for Gen Z, who say they’re cooking at home rather than going out to eat, shopping less, and sticking to grocery essentials, according to a new Bank of America … Continue reading Is college only less important to white men? Here’s what Gen Z thinks
CMOs they need to get up to speed fast on artificial intelligence and get to work creating an AI integration strategy. Constantine von Hoffman on September 14, 2023 CMOs are more likely to be responsible for AI adoption than other C-suite executives, but less likely to understand it, according to a new survey. CMOs are … Continue reading CMOs more likely to be responsible for AI, less likely to understand it
How Owning a Digital Agency Helps with Paying Less Taxes Adam Torkildson / Sep 7, 2023 The world of digital agencies is dynamic and ever-evolving. And in 2023, many agency owners are tightening their belts and battening down the hatches as a recession looms. As the owner of such an agency, you can leverage … Continue reading How Owning a Digital Agency Helps with Paying Less Taxes
Finding yourself short on bandwidth and still needing to produce content? Learn how to dial up without doubling the work. Ali Schwanke on August 24, 2023 Is your marketing team overwhelmed by the constant demand for fresh, engaging content? Too many businesses face this same issue: the pressure to produce high-quality content consistently and at scale. … Continue reading Doing more with less: How marketers can make content go farther
Our AI habit is making us less environmentally friendly, Google admits Brandon Vigliarolo, July 25, 2023 Google’s plans to go green are faltering – and its all AI’s fault, the company claims. Amid a fall in renewable energy usage and increased water consumption, Google SVP of learning and sustainability Ben Gomes said the Chocolate … Continue reading Our AI habit is making us less environmentally friendly, Google admits
Google: Thin Content Does Not Mean Less Words In Copy by Laurie Sullivan , Staff Writer @lauriesullivan, June 23, 2023 There seems to be some confusion among search professions about the number of words used in copy. The best word count needed to succeed in Google Search is not a thing, tweeted Google Search Liaison Danny … Continue reading Google: Thin Content Does Not Mean Less Words In Copy
Here’s why you should avoid having too many metadata fields and how to streamline metadata management in your DAM. Rachel Edwards on June 15, 2023 A digital asset management (DAM) platform isn’t meant to be a lock box or a black hole where assets go in but never come out. Your DAM creates value and … Continue reading DAM metadata: Why less is more
On Brand: Zenni Gets More, Pays Less With In-Housing by Steve Smith , Staff Writer @popeyesm, June 2, 2023 Zenni’s Senior Director, Performance Marketing Dennis Maxwell has nothing against agencies, so don’t take this personally. He even started as an intern at and agency. And he was well aware of how much effort goes into media … Continue reading On Brand: Zenni Gets More, Pays Less With In-Housing
