Tag Archives: less

Doing more with less: How marketers can make content go farther

Finding yourself short on bandwidth and still needing to produce content? Learn how to dial up without doubling the work. Ali Schwanke on August 24, 2023 Is your marketing team overwhelmed by the constant demand for fresh, engaging content? Too many businesses face this same issue: the pressure to produce high-quality content consistently and at scale. … Continue reading Doing more with less: How marketers can make content go farther →

Our AI habit is making us less environmentally friendly, Google admits

Google AI

Our AI habit is making us less environmentally friendly, Google admits Brandon Vigliarolo, July 25, 2023 Google’s plans to go green are faltering – and its all AI’s fault, the company claims. Amid a fall in renewable energy usage and increased water consumption, Google SVP of learning and sustainability Ben Gomes said the Chocolate … Continue reading Our AI habit is making us less environmentally friendly, Google admits →

Google: Thin Content Does Not Mean Less Words In Copy

Content Creation

Google: Thin Content Does Not Mean Less Words In Copy by Laurie Sullivan , Staff Writer @lauriesullivan, June 23, 2023 There seems to be some confusion among search professions about the number of words used in copy. The best word count needed to succeed in Google Search is not a thing, tweeted Google Search Liaison Danny … Continue reading Google: Thin Content Does Not Mean Less Words In Copy →

DAM metadata: Why less is more

Data Management Platforms

Here’s why you should avoid having too many metadata fields and how to streamline metadata management in your DAM. Rachel Edwards on June 15, 2023 A digital asset management (DAM) platform isn’t meant to be a lock box or a black hole where assets go in but never come out. Your DAM creates value and … Continue reading DAM metadata: Why less is more →

On Brand: Zenni Gets More, Pays Less With In-Housing

Branding

On Brand: Zenni Gets More, Pays Less With In-Housing by Steve Smith , Staff Writer @popeyesm, June 2, 2023 Zenni’s Senior Director, Performance Marketing Dennis Maxwell has nothing against agencies, so don’t take this personally. He even started as an intern at and agency. And he was well aware of how much effort goes into media … Continue reading On Brand: Zenni Gets More, Pays Less With In-Housing →

US adults are spending less time on Twitter since Elon Musk took over

Twitter Under Fire

Karissa Bell @karissabe There’s never really been a shortage of reasons to spend less time on Twitter. Even before Elon Musk’s chaotic takeover, the platform was long plagued by misinformation, hate speech, harassment and other ills that made it less than welcoming. There’s never been a better time to quit Twitter. The Elon Musk-induced … Continue reading US adults are spending less time on Twitter since Elon Musk took over →

Americans say they deserve higher salaries than ever, but women still expect far less than men

Wage Gap

By Clint Rainey April 19, 2023 Employers are learning that good work ain’t cheap. The average American worker’s wage expectations have hit a new all-time high, almost $76,000 per year, according to new data from the New York Federal Reserve. The data, part of the bank’s thrice-a-year Survey of Consumer Expectations, found that $75,811 is … Continue reading Americans say they deserve higher salaries than ever, but women still expect far less than men →

IRS says it’s doing these 5 things to make filing taxes less painful, but don’t expect miracles overnight

Taxation

By Sam Becker April 07, 2023 If you’re one of the millions of U.S. taxpayers who have waited months or years to speak with an IRS agent, get an update on your filing status, or receive a refund, the tax man has some good news for you. The Internal Revenue Service (IRS) … Continue reading IRS says it’s doing these 5 things to make filing taxes less painful, but don’t expect miracles overnight →

Microsoft’s redesigned Teams app is faster and less of a memory hog

Microsoft Teams

Devindra Hardawar @devindra Meta may be grabbing most of the metaverse headlines for now, but it’s far from the only company exploring how we can experience virtual events across a variety of devices. Microsoft gave us a glimpse of its vision earlier this year with Mesh, a platform for virtual meetings that can take place … Continue reading Microsoft’s redesigned Teams app is faster and less of a memory hog →

Less Than Half Of Marketers’ TV/Video Ad Budgets Going To Upfront Deals

TV Advertisement

Less Than Half Of Marketers’ TV/Video Ad Budgets Going To Upfront Deals by Wayne Friedman , March 9, 2023 Fewer TV advertising dollars are expected to be spent in upfront deal-making in this year versus a year ago, according to a new survey from Advertiser Perceptions. Just 49% of more than 300 U.S. marketers and … Continue reading Less Than Half Of Marketers’ TV/Video Ad Budgets Going To Upfront Deals →