Tag Archives: less

Martech activity slows in 2023 with less funding, launches

Martech funding, product launches and M&A sink in 2023 per CabinetM’s latest report. Allyson Delaney on January 31, 2024 In 2023, martech funding and industry activity significantly dwindled, marked by fewer product launches, feature updates and M&A deals compared to previous years. There were 354 new product announcements, down 6% from 2022’s 376 new products.  … Continue reading Martech activity slows in 2023 with less funding, launches

3 tricks to having less unnecessary drama—and more healthy conflict—at work

By Elizabeth Grace Saunders January 11, 2024 It may seem counterintuitive, but a workplace devoid of conflict can be just as treacherous as a high-drama work environment. Without conflict, issues may go unaddressed and passive-aggressive behavior may mount. But when conflict tips over to drama, healthy tension can turn toxic. So how can you tell … Continue reading 3 tricks to having less unnecessary drama—and more healthy conflict—at work

Open-source customer data platforms: Can you unleash your data for less?

Is an open-source CDP right for your organization? That depends. Mike Pastore on January 2, 2024  Open-source customer data platforms can revolutionize your data management, empower your marketers and provide unparalleled flexibility and control for less money in licensing costs. But is open source the right route for your marketing organization to take? Let’s begin … Continue reading Open-source customer data platforms: Can you unleash your data for less?

Marketing value and data: Doing more with less

Learn ethical alternatives to common marketing tactics that rely on collecting sensitive customer data. Steve Petersen on November 30, 2023 As marketers, we walk a fine line between collecting customer data to deliver value and infringing on consumer privacy. Recent trends in privacy regulations are restricting how companies can use personal data in advertising and … Continue reading Marketing value and data: Doing more with less

Companies are likely going to invest less in employee experiences in 2024

  By Jared Lindzon Forecasters are warning that it’s going to be a chilly 2024, at least when it comes to employee experience investments, sometimes abbreviated to “EX.”  According to a new report from Forrester, organizations are likely to freeze or reduce their EX budgets next year—which can include employee perks; training; workplace flexibility; and … Continue reading Companies are likely going to invest less in employee experiences in 2024

Figma’s new AI-powered tools will make your meetings suck less

By Hunter Schwarz November 07, 2023 Design software companies like to make big promises about the creative potential of their AI tools. With its new AI features, Figma is making one of the most enticing promises of all: It’s going to make your meetings better. Today, the collaborative design software company announced FigJam AI, its … Continue reading Figma’s new AI-powered tools will make your meetings suck less

CMOs more likely to be responsible for AI, less likely to understand it

CMOs they need to get up to speed fast on artificial intelligence and get to work creating an AI integration strategy.  Constantine von Hoffman on September 14, 2023 CMOs are more likely to be responsible for AI adoption than other C-suite executives, but less likely to understand it, according to a new survey. CMOs are … Continue reading CMOs more likely to be responsible for AI, less likely to understand it

Doing more with less: How marketers can make content go farther

Finding yourself short on bandwidth and still needing to produce content? Learn how to dial up without doubling the work. Ali Schwanke on August 24, 2023 Is your marketing team overwhelmed by the constant demand for fresh, engaging content? Too many businesses face this same issue: the pressure to produce high-quality content consistently and at scale. … Continue reading Doing more with less: How marketers can make content go farther