Tag Archives: less

The Politics Of Shopping: Blue State Consumers Less Likely To Shop In-Store

The Politics Of Shopping: Blue State Consumers Less Likely To Shop In-Store by Ray Schultz , Columnist, December 29, 2020 National brands trying to segment their email lists might look again at one of those tried-and-true variables from direct mail: geography.  A new study by Esquire Advertising found that in-store shopping surged in some states … Continue reading The Politics Of Shopping: Blue State Consumers Less Likely To Shop In-Store

Consumers Spend Less As Affiliate Marketing Takes Another Hike

Consumers Spend Less As Affiliate Marketing Takes Another Hike by Laurie Sullivan  @lauriesullivan, October 13, 2020 Acceleration Partners’ September 2020 report on global affiliate trends shows an 18% increase in revenue for the month compared with August 2020, driven by apparel, education and household items. The markets pushed up advertising as consumers finalized plans for back-to-school. … Continue reading Consumers Spend Less As Affiliate Marketing Takes Another Hike

Why Less Is More When Designing a B2B Website Homepage

Laura Magnuson July 2, 2020 It may sound counter-intuitive, but the best way to stand out from the competition and rise above all the online noise is to keep things simple. Less is more when it comes to designing a quality B2B website. Your website’s homepage is often a prospect’s first impression of your product … Continue reading Why Less Is More When Designing a B2B Website Homepage

Search Marketers Focusing More On Conversion And Revenue, Less On Ranking

Search Marketers Focusing More On Conversion And Revenue, Less On Ranking by Laurie Sullivan  @lauriesullivan, June 16, 2020 About 10% more marketers are paying for higher visibility on Google this year compared to last. They are paying for Google Ads, Local Service Ads, and other programs, according to data released Tuesday. The Moz survey of … Continue reading Search Marketers Focusing More On Conversion And Revenue, Less On Ranking

8 Amazing Examples of Instagram Stories You Can Create in Two Minutes or Less

Ana Gotter — April 10, 2020 Instagram Stories are a fantastic way to share photo and video content with your audience–without a lot of fanfare, if you want. In fact, it’s incredibly easy to create short, informal Stories in two minutes or less. With 1 billion people actively using Instagram every month and 500 million … Continue reading 8 Amazing Examples of Instagram Stories You Can Create in Two Minutes or Less