by Dhariana Lozano Follow @DhariLoSeptember 8, 2016 Social media marketing may seem like the wild west when it comes to laws, but it is not. As social media becomes an integral part of business, more rules and regulations are put into effect to keep consumers safe. In this post I’ll detail some really basic social … Continue reading 3 Common Legal Social Media Marketing Issues & How to Avoid Them
by Rupert Adam June 5, 2016 Follow @emailcenterJune 5, 2016 Fall foul of the law surrounding email marketing and you could receive a fine of £5,000 from the Information Commissioner, as well as suffer losses through civil claims. Here are five key points to think about regarding email marketing and your legal requirements. Obtaining Permission … Continue reading Email Marketing and Your Legal Requirements
Racking up points from a great sports sponsorship isn’t enough. Columnist Joshua Reynolds says scoring more than the competition is the new definition of success — and the right approach to analytics can help. Joshua Reynolds on June 1, 2016 As the NBA and Stanley Cup playoffs rage and the Olympics loom, untold dollars … Continue reading Performance-enhancing data: 3 (legal) tips for supercharging your sponsorship effectiveness
by Mike Moran March 26, 2016 Follow @MikeMoranMarch 26, 2016 This is an old topic–it predates even the term social media. I remember being asked about what to say to lawyers years ago about the “risks of blogging.” But apparently, it’s a topic that has legs, because someone recently asked me this very same question … Continue reading What to Tell Your Legal Department About the Risks of Social Media
by Kerry O’Shea Gorgone December 24, 2015December 24, 2015 Live streaming video has been all the rage since Meerkat debuted at SXSW 2015. Periscope rose to popularity soon after, and Blab has recently taken center stage. But should brands use these channels? To be sure, streaming video offers opportunities for to show your brand in … Continue reading Know the Legal Risks of Blab for Brand Marketing
Jessica KornfeindSeptember 12, 2015 As you’re hit with an influx of pumpkin spice lattes and the beginnings of leaves changing their hue, this can only mean one thing: Football. Is. Back. Before you bust out your favorite game day buffalo chicken dip recipe and give your jersey an extra wash, settling in to a night … Continue reading 4 Ways To Know If Your Work Fantasy Football League Is Legal
Mike MoranApril 4, 2015 They mean well, our corporate legal counsel. They really do. They are paid to protect the company from risk. And when they see something new and risky on the horizon–like this social media thing–they react. They stamp it with a big red “NO.” They know that some employees are going to … Continue reading How Your Legal Team Might be Making Social Media MORE Risky For Your Company
