The bar is getting higher for retailers, and most of them won’t clear it. Greg Sterling on April 26, 2018 It may be that different generations have always shopped differently. However, new research from Euclid shows that millennials stand apart from earlier generations in their shopping habits and use of technology. The new Euclid report … Continue reading Report: Millennials least influenced by retail advertising, most active tech adopters
Paid, Organic Search Least Prone To Fluctuations In Conversion Time by Laurie Sullivan @lauriesullivan, September 28, 2017 Smartphone visits to retail sites in fourth-quarter 2017 are expected to overtake the desktop by about 0.09%, but a desktop visit to a retail site is worth about four times as much as a smartphone visit, according to … Continue reading Paid, Organic Search Least Prone To Fluctuations In Conversion Time
by Emily LordahlSeptember 28, 2016 You’ll be glad to hear that I’m like any other social, mobile millennial out there. I curl into bed at night and before I drift into la la land, I bask in the glow of my smartphone and scroll through the depths of my social media feeds—a modern lullabye. First … Continue reading What If Your Favorite Brand Was Your Least Favorite Social Media Friend?
by Sandra Hess July 2, 2016July 2, 2016 In a race to recruit and hire top talent job candidates, many employers are turning to an array of talent acquisition tools to help them filter through their candidate pools during the employee selection process. But which talent assessment tools are the most accurate in terms of … Continue reading 6 Talent Assessment Tools, Ranked From Most To Least Effective
Retailers need to optimize content and reviews to fully realize the “ROBO” opportunity. Greg Sterling on March 9, 2016 While e-commerce has grown to hundreds of billions of dollars annually, the influence of digital media on offline purchases is a multi-trillion-dollar phenomenon. And though this behavior pattern has been around for at least a … Continue reading Report: For every $1 online influenced by reviews, offline impact at least $4
Mark IrvineJune 9, 2015 Whether you’re managing paid search for a local business or you’re the VP of Marketing for a national brand, you’ve certainly discovered that entering a new market can always be a daunting undertaking. Our country is a melting pot of different demographics, interests, and what we’re searching for differs in each … Continue reading The Most (& Least) Expensive States for PPC – New Data
By Kinga Hulewicz, Published November 3, 2014 As an online marketer, or someone who is interested in marketing, you probably start your work day with reading relevant marketing blogs and catching up with the latest marketing news and trends. It’s nice to have a good read while drinking your morning coffee, isn’t it? I have my … Continue reading 9 Marketing Blogs You Should at Least Pretend to Know