Columnist Jason Warnock explains how you can take a page from Spotify’s powerful UGC-based campaigns and incorporate them into your brand’s marketing strategy. Jason Warnock on May 2, 2017 A. Aleksandravicius / Shutterstock.com You’ve decided to make user-generated content (UGC) a priority for your brand. But now you’re struggling to get your UGC campaign … Continue reading User-generated content: What your brand can learn from Spotify
Greetje den Holder — April 27, 2017 Follow @GdenHolder— April 27, 2017 By now, you know about growth hacking and you know what it is not. At least, you know what growth hacking is not if you have read my blog Here Is What Growth Hacking Is NOT. If you still have questions about growth … Continue reading 35 Amazing Resources to Learn About Growth Hacking
Jeff Kalter — April 12, 2017 — April 12, 2017 Do you simply tally up your wins and losses, then look to see whether the trends are going in the right direction? If so, you’re like many other companies. Some will go a little further and ask the sales reps why the sale was lost. … Continue reading What You Can Learn from Win/Loss Analysis
Bart de Pelsmaeker — April 9, 2017 Follow @bartdp— April 9, 2017 Microsites used to be a very popular tool a couple of years back, but got a very bad rep because microsites were heavily abused by black-hat SEO folks, who used them to set up private blog networks and artificially create backlinks to content. … Continue reading Landing Page … Or Microsite? Forget the Bad Rep of Microsites and Learn When & Why To Use Which
Parker Davis — March 21, 2017 Follow @answer1— March 21, 2017 Unless you were living under a rock this past summer, you saw the massive success of the Pokémon GO app. People everywhere were roaming the streets, catching virtual Pokémon, and raving about the app. There were over 500 million downloads, along with over $ … Continue reading What You Can Learn from the Success of Pokémon Go
Karen Repoli — March 20, 2017 Follow @karenrepoli— March 20, 2017 Many of the entrepreneurs I work with have been lamenting the fall of their organic reach on Facebook. For anyone who uses social media for marketing, this has become a cause for great concern. We are all asking, “What do we do now?” There … Continue reading Learn How to Use Images to Increase Your Organic Reach
Influencer marketing, like public relations, is hard to measure. Contributor Chuck Moran discusses the difficulties marketers face when gauging the impact of an influencer marketing program and the lessons we can learn from the PR industry. Chuck Moran on March 17, 2017 at 12:17 pm Influencer marketing is one of the most exciting marketing tactics … Continue reading What influencer marketing can learn from PR’s history
AJ Agrawal — March 16, 2017 Follow @ajalumnify — March 16, 2017 As adults we often forget that at one point in our life we saw the world and the people around us in a much different light— one that is very similar to thinking of our child counterparts now. As we grow up and … Continue reading 5 Leadership Lessons We Can Learn From Kids
Mandy Edwards — March 12, 2017 Follow @memktgservices— March 12, 2017 Pinterest is for yourself, not your selfie. When I attended this year’s Southern C Summit, I had the privilege of hearing Nikki Bazzani from Pinterest present. It was great to be in the room with someone who could give answers from the source. Her … Continue reading Learn the Art & Science of Pinterest
Debbie Harris — March 4, 2017 Follow @DebbieLeeHarris— March 4, 2017 Yes, Your LinkedIn Profile is Totally Different – Here’s the Scoop One of the most challenging things about being a social media expert, is the constant changing by social media platforms. I do a lot of LinkedIn Profile Optimizations and over the past three … Continue reading Learn about Your New LinkedIn Profile
