Tag Archives: leads

Don’t Confuse Leadership With Titles, Everyone Leads!

Dave Brock — December 4, 2016 Follow @davidabrock— December 4, 2016 Too often, we look at a person’s title, CEO, EVP, SVP, C-Level something or other, Vice President, Director, Manager; confusing the title with leadership. In the best of all worlds people in executive or managerial roles would be great leaders. In reality, that’s not … Continue reading Don’t Confuse Leadership With Titles, Everyone Leads! →

Generating leads from content: Placing calls to action

Leads Generation

What are the best ways to present your calls to action on a content landing page? Columnist Brian Massey outlines key strategies for getting your offer in front of your readers. Brian Massey on December 1, 2016 Last month, I showed you how to turn a content page into a lead-generating landing page. After … Continue reading Generating leads from content: Placing calls to action →

5 Facebook Hacks That Can Guarantee Leads

Facebook Marketing

Hana LaRock — November 24, 2016 — November 24, 2016 Social media is a powerful tool when it comes to lead generation. As much as some companies may not want to rely on Facebook as their main marketing strategy, it would be silly not to use it to some extent. Facebook gives companies unique opportunities … Continue reading 5 Facebook Hacks That Can Guarantee Leads →

How to Follow-Up with Event-Based Marketing Leads

Leads Generation

Will Humphries — November 11, 2016 Follow @JustCallMeWill— November 11, 2016 Event-based marketing is a popular strategy to engage new prospects. In the digital age, this personalised approach remains an effective method to create intrigue. To succeed with this strategy, though, it is important to follow up with new marketing leads after meeting them at … Continue reading How to Follow-Up with Event-Based Marketing Leads →

4 Uncommon Ways to Nurture Leads With Personalization

Lead Nurturing

Rohan Ayyar — November 3, 2016 — November 3, 2016 When someone lands on your blog and signs up for your email list, they’re said to have converted from your owned media. But what about that funny piece you wrote on BuzzFeed, or that awesome Facebook post that came from a spontaneous idea? How will … Continue reading 4 Uncommon Ways to Nurture Leads With Personalization →

6 Strategies to Generate Leads for Your Online Shop

Leads Generation

Pauline Cabrera — October 27, 2016 — October 27, 2016 If you’re a creative kid with a business savvy mind, an online shop is the ULTIMATE way to bring in some extra $ $ . I mean, ecommerce is huge with a capital H. There’s no denying it. With countless platforms and plugins helping even … Continue reading 6 Strategies to Generate Leads for Your Online Shop →

Gating Content To Earn Leads

Content Management

By: Rand Fishkin October 21st, 2016 Content Gating: When, Whether, and How to Put Your Content Behind an Email/Form Capture – Whiteboard Friday Have you ever considered gating your content to get leads? Whether you choose to have open-access content or gate it to gather information, there are benefits and drawbacks you should be aware … Continue reading Gating Content To Earn Leads →

18 Tips and Hacks Behind High Converting Webinars that Turn Apathetic Leads into Eager Customers

Webinars Marketing

by Bhaskar Sarma Follow @bhasOctober 18, 2016 If you are a startup with a complicated product that works, one of the best ways to sell is through webinars. You can sell to 5 people or to 1000 people using the same content at the same time. You can interact with your audience in real time, … Continue reading 18 Tips and Hacks Behind High Converting Webinars that Turn Apathetic Leads into Eager Customers →

4 tactics to generate quality leads from social media

Leads Generation

Don’t just use social media for branding. Contributor Khalid Saleh offers four ways to convert more of your visitors into leads from social channels. Khalid Saleh on October 17, 2016 Sites like Facebook and Instagram are just for people to browse through family pictures and look at cat videos, right? Because this is how many … Continue reading 4 tactics to generate quality leads from social media →

How to Generate Leads from Industry Events Without Actually Attending Them

Leads Generation

by Tukan Das Follow @tdasOctober 2, 2016 When you think about industry events, what comes to mind? Maybe they conjure up the feeling of sweaty palms as you try to frantically get as many business cards and pamphlets into participants’ hands as you can. Maybe they make you feel frustrated, as your often overlooked booth … Continue reading How to Generate Leads from Industry Events Without Actually Attending Them →