by Kristin LisakAugust 10, 2016 Landing pages are the key step in converting website visitors who are strangers into new leads. You give your visitors something of value, and they, in turn, give you insight into how to market to them. But how do you garner awareness for your landing pages? Let’s review some best … Continue reading Landing Page Promotional Tips to Drive Qualified Leads
by Rachel Foster Follow @CopywriterTOAugust 21, 2016 B2B buyers rely on white papers to make informed purchasing decisions. However, many white papers aren’t helpful – they’re boring sales pitches that put readers to sleep. Here’s how to take your white papers from “snooze fest” to “lead magnet”… White papers are a B2B marketing workhorse. B2B … Continue reading The Top 9 White Paper Mistakes That Kill Your Credibility and Chase Away Leads
by Jack Loechner, Staff Writer @mp_research, August 19, 2016 According to the 2016 State of Lead Generation survey from Ascend2, improving the quality of leads generated is a top priority for 77% of marketing influencers. The quality of leads handed off to sales significantly impacts an organization’s ability to achieve the next most important goal … Continue reading Improving Quality Leads Considered Most Important For Marketers
When adapting your pages for mobile devices, you need to consider the mobile user’s mindset. Columnist Abraham Nord shares tips for increasing mobile engagement and conversions. Abraham Nord on August 12, 2016 As mobile device usage continues to grow, it is important to fully optimize landing pages and capture leads from this audience if … Continue reading 7 tips to generate more leads on mobile devices
by Bryanna LarreaAugust 13, 2016 If you’ve ever worked in sales, you probably had to cold call prospects. And if you have ever had to cold call your prospects, you probably hated it. Those of us in sales are constantly looking for ways to work smarter instead of harder. With new technology emerging daily and … Continue reading 6 Ways to Generate Leads Without Picking Up the Phone
by Michael LambourneAugust 6, 2016 Cold call email is still one of the most effective ways to present yourself to a targeted audience. If you’re anything like me, the idea of cold calling gives you the cold sweats. Luckily, technology has stepped in to save us all. By deploying cold call email ahead of your … Continue reading How to Cold Call Email – Cold Email Strategies that Generate Real Leads
by James Scherer July 28, 2016July 28, 2016 What are you doing with your leads once you get them? Are you turning them into customers? Hopefully the answer to that is “We’re trying our hardest!” No matter if you’re sending your leads to a CRM or leads database or straight to a sales associate, the … Continue reading The Most Significant Information You Need to Get from Leads
by Alexa Matia July 14, 2016July 14, 2016 That’s right, lead lists suck. Too many marketers look at lead lists as “necessary evils.” But I’m here to tell you there’s a better way. Let’s say you’re selling car insurance. People who are actively looking for new insurance policies fill out forms online and get placed … Continue reading Why Lead Lists Suck (and How Inbound Leads Are Better)
Columnist Thomas Koletas explains why marketing and sales need to work together to make smart use of their data and drive more qualified leads. Thomas Koletas on July 8, 2016 The marketing stack holds great value, but let’s face it: It takes a long time to get off the ground, and it’s only as smart … Continue reading The myth of prepackaged “sales-qualified” leads
by Jordan Con June 29, 2016 Follow @jordanmconJune 29, 2016 LinkedIn has become one of the most effective B2B marketing channels. In fact, according to a 2015 benchmark report by Content Marketing Institute and MarketingProfs, LinkedIn has been the top social media channel for B2B content distribution for the last three years, edging out Facebook … Continue reading Beyond Clicks And Leads: How To Optimize Your LinkedIn Ads For Revenue
