Alex MorrisJune 24, 2015 Lead generation is one of the buzzwords of the moment in digital marketing and with good reason – last year it generated £16.5 billion in revenue from consumers in the UK alone. The likes of interruption based marketing, directionless email campaigns, and anything spammy are falling out of favour. Permission marketing (as … Continue reading How To Perfect Your Lead Generation Campaign
Rick LepsingerJune 23, 2015 When General Electric’s leaders pioneered the matrix more than four decades ago, they acknowledged they were setting themselves up for challenges. In fact, the company called them out right in its Organization Planning Bulletin from September, 1976: “We’ve highlighted matrix organization, not because it’s a bandwagon that we want you all … Continue reading Managing In A Matrix: How To Lead When You Lack Authority
Bryan BolanJune 23, 2015 I recently came across LinkedIn’s Sales Navigator lead generation tool and was most impressed with their video production promoting the app. Simply put, this is how it’s done. LinkedIn was able to bring the human element to their corporate videos by being empathetic (bringing out the emotion) and real (always having … Continue reading Producing Corporate Video? Follow LinkedIn’s Lead
Christina HallJune 18, 2015 Let’s face it not many companies have a big budget for website design projects that don’t lead to new revenue. Yet so many companies spend boat loads of money on website redesign projects every 2 – 5 years that net them nothing. Certainly stranger things have happened I know, but I am … Continue reading 3 Simple Steps To Transform Your Website Into A Lead Generation Machine
KC ClaveriaJune 14, 2015 Social media has many legitimate marketing uses. When used right, social lets you build a genuine relationship with your customers. It helps you find out what people are saying about your brand and it enables you to share interesting content with your audience. Regardless of whether they’re in B2B or B2C, … Continue reading Why Email Marketing Beats Social Media in Lead Generation, And What You Can Do About It
Michael BirdJune 8, 2015 If you’re new to the digital marketing game, then you’ve probably heard the phrases “lead scoring,” “lead generation” and “lead nurturing” passed around a lot, but not really know what these phrases really mean or how they apply to marketing. In this guide we’ll go through the basics of lead scoring, … Continue reading The Beginner’s Guide To Lead Scoring
Michael HannaJune 5, 2015 There was a day when you had to choose between quality pipeline and quantity of pipeline. However, with better practices, technology, and data, you can both grow volume, and increase the quality of your pipeline through conversions. The Old Way of Lead Creation Once upon a time, lists were a smart … Continue reading The Optimal Rate of Lead Generation and Conversion
Maddy OsmanMay 30, 2015 Businesses that use Facebook Ads might be surprised at how little use they are making of their available targeting capability. Facebook ad targeting can be somewhat deceptive. They feature “interest-based” targeting, with which they can hone in on a discrete audience based on that audience’s pre-expressed preferences. If you sell baby … Continue reading Increase Lead Traffic: 6 Hidden Facebook Ad Targeting Gems
Amanda NelsonMay 18, 2015 According to Lattice Engines, over 44 percent of marketers are using lead scoring. Chances are, you’ve heard about lead scoring. It’s the process of measuring the engagement your prospects show for your content, apps, sites and even sales outreach. If you nurture these leads with content, and score their engagement, they’ll … Continue reading How To Build A Lead Scoring Program [Infographic]
Rebekah RichardsMay 13, 2015 What are predictive analytics? What can they do for your marketing department and when should you consider a predictive analytics software solution? We excerpted this article from the highlights of an interview with Mick Hollison. During the interview, Trent and Mick discussed predictive analytics and how it works in marketing. Are … Continue reading How To Evaluate Lead Quality With Predictive Analytics
