November 23, 2024 Trump to tap investor and hedge fund manager Scott Bessent to lead Treasury department, say sources Prominent investor Scott Bessent has reportedly been selected by President-elect Donald Trump to take on the role of U.S. Treasury secretary. BY Reuters President-elect Donald Trump is expected to pick prominent investor Scott Bessent to take on … Continue reading Trump to tap investor and hedge fund manager Scott Bessent to lead Treasury department, say sources
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Low-cost lead gen tactics. MarTechBot on August 5, 2024 Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on … Continue reading Lead gen tactics for B2B: Best of the MarTechBot
June 29, 2024 Does having more women in VC circles lead to more funding for woman-led businesses? No, says new study Advocates for gender equity have long called for firms to have more female senior venture capitalists on their teams. BY The Conversation Venture capital plays an important role in helping new businesses get off … Continue reading Does having more women in VC circles lead to more funding for woman-led businesses? No, says new study
June 22, 2024 What the EPA’s new standard for lead in soil could mean for households When the standard is adjusted down to the proposed level of 200 parts per million, 23.7% of households—nearly one in four—contain a lead hazard. BY The Conversation As spring phases into summer across the U.S., kids are spending more time … Continue reading What the EPA’s new standard for lead in soil could mean for households
Cost Per Lead Increased For 19 Of 23 Industries by Laurie Sullivan , Staff Writer @lauriesullivan, May 13, 2024 The cost per lead (CPL) from search ads rose 25% on average — $66.69 in 19 of 23 industries — with an average increase of about 25%, according to LocaliQ, which reported the average CPL in 2023 … Continue reading Cost Per Lead Increased For 19 Of 23 Industries
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: how to score and act on leads among existing customers. MarTechBot on May 6, 2024 Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based … Continue reading Lead scoring for existing customers: Best of the MarTechBot
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: lead gen tactics and CTAs for email. MarTechBot on April 22, 2024 Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content … Continue reading Email tactics and CTAs for lead generation: Best of the MarTechBot
Social media lead gen products are backed by machine learning and vast amounts of data. How effective are they? Mike Pastore on April 19, 2024 It’s one of the oldest debates in lead generation: quantity vs. quality. Marketers who are judged by the number of leads they generate will push for quantity. But big-ticket … Continue reading As lead gen grows on social media, marketers discuss what’s working
April 16, 2024 How thoughtful approaches to AI can lead to financial empowerment for all Capital One president reveals harnessing AI can help the financial services industry advance wealth-building—through greater accessibility, personalization, and inclusivity BY Celia Edwards Karam Every person’s path to financial empowerment is uniquely their own, marked by distinct challenges and triumphs. Collectively, one … Continue reading How thoughtful approaches to AI can lead to financial empowerment for all
Google Ad Lead Vidhya Srinivasan Muses About The Future Of Advertising by Laurie Sullivan , Staff Writer @lauriesullivan, March 20, 2024 Google executives are thinking about new ways to advertise, add new advertising units, and support new services. Today, Google Ad Lead Vidhya Srinivasan shared insights from her brilliant engineering mind to describe a list of … Continue reading Google Ad Lead Vidhya Srinivasan Muses About The Future Of Advertising
