How to lead marketing through economic uncertainty Marketing in a downturn feels chaotic. But it doesn’t have to. Lisa Cole shares how to regain control with audits, AI and bold GTM moves. Mike Pastore on June 25, 2025 Feeling the squeeze of economic uncertainty? You’re not alone. With tariffs and geopolitical tensions weighing heavily on … Continue reading How to lead marketing through economic uncertainty
Why Mac Became So Special To Lenovo’s Global SEO Lead by Laurie Sullivan , Staff Writer @lauriesullivan, June 4, 2025 Prompt engineering has become the key to training AI large language models (LLMs) on internal data sources, rather than having it rely on data with inherent bias found across the web. “Some of the prompts we … Continue reading Why Mac The Chatbot Became So Special To Lenovo’s Global SEO Lead
Improve your marketing campaign(s) ROI and Lead Quality using a CRM Craig Ellis May 2, 2025 A CRM (customer relationship management) sales software that is essentially a funnel that shows how prospects move from initial interest i.e. contacting a business via a contact form submission to a closed deal/sale/signed contract. A … Continue reading Improve your marketing campaign(s) ROI and Lead Quality using a CRM
Too familiar? Too unfamiliar? How to do lead nurturing that blends relevance and discovery to drive action. Stephanie Miller on March 11, 2025 Striking the right balance between familiar content and fresh insights can make or break your B2B lead nurturing strategy. Lean too far into what prospects already know, and you risk boring … Continue reading Finding the sweet spot between relevance and discovery in B2B lead nurturing
Two sales engagement platforms are gone from LinkedIn. Updated with comments from Apollo.io and G2. Mike Pastore on March 11, 2025 LinkedIn is one of the best sources of data available for B2B sellers, but the Microsoft-owned platform is known for not making money by sharing its data. Instead, it generates revenue from advertising … Continue reading A pair of lead gen providers have disappeared from LinkedIn
Another survey found 66% of U.S. consumers want business to cut CEO pay in response to tariff-related inflation. Constantine von Hoffman on March 7, 2025 Nearly all U.S. advertisers (94%) are worried about the impact of tariffs on ad spending, according to an IAB survey. Of those, 57% are “extremely concerned” and 37% are … Continue reading 94% of advertisers concerned tariffs will lead to cut in ad spending: IAB
Effective sales and marketing in B2B relies on accounts. Salesforce was designed to focus on leads. Therein lies the problem. Eric Dates on January 27, 2025 B2B marketing and sales have long been at odds. Sales teams frequently criticize the quality of leads they receive, while marketers question sales’ ability to follow up effectively. … Continue reading How the Salesforce Lead Object broke B2B marketing (and how to fix it)
January 18, 2025 How women lead the acai berry business in the Amazon Acai berry production has grown around 50% in the past decade, driven by a dozen or so women in the tiny community of Ilha da Jussara, at the northern tip of the Brazilian Amazon. BY Reuters In the tiny community of Ilha da … Continue reading How women lead the acai berry business in the Amazon
Implementing a new lead scoring strategy or refining your old one? Review some basics and put them to work in two popular CRMs. Brianna Miller on January 15, 2025 In my previous article for MarTech, I offered advice for marketers looking to revamp their lead scoring strategy for 2025. In that article, I identified … Continue reading How to apply your lead scoring strategy in HubSpot and Monday.com
Cut through the noise of new martech trends. These insights will help you focus on solutions that create lasting business value. Gene De Libero on December 4, 2024 Getting swept up in the hype of shiny new tools is easy. From AI-powered analytics to the latest customer data platforms (CDPs) and composable digital experience … Continue reading 5 steps to ensure business goals lead your martech strategy
