Pam Aungst August 1, 2020 We’re wrapping up our blog series detailing each element of the page experience criteria Google will be adding to their search algorithms in 2021. We’ve already covered the first two Core Web Vitals: the page loading metric, Largest Contentful Paint (LCP), and the interactivity metric, First Input Delay (FID). Now, … Continue reading What You Need to Know About the Visibility, or Cumulative Layout Shift (CLS), Metric
Randy Milanovic — August 24, 2017 Follow @kayak360 — August 24, 2017 Blogging is a big part of what we do, and a major component of the successful inbound lead generation and search ranking efforts we execute for clients. Given Google views each post as a page on your site, the more of them you … Continue reading List or Grid View? Why Your Blog Layout Matters
Carlo Pacis — June 15, 2017 — June 15, 2017 As Facebook continues its pattern of social media world domination, more and more businesses are beginning to realize how important it is to maintain an informative, up-to-date Facebook Page. Though it’s not quite as useful as your website, Facebook Pages rank highly in search, meaning … Continue reading Facebook Page Layout: The Ultimate Guide (2017)
Worried about the changes to Google’s ad layout? Don’t panic. Columnist Eric Dezendorf says attribution may help you determine the best next steps. Eric Dezendorf on May 25, 2016 In case you’ve been buried under a rock and hadn’t heard, Google on February 19 made a substantial change to its search engine results page … Continue reading Adjusting to Google’s ad layout change with attribution tools
We’ve heard a lot about how Google’s changes to its paid ad display might impact advertisers, but what about those focused on organic search? Columnist Winston Burton discusses the impact on SEOs. Winston Burton on March 30, 2016 nito / Shutterstock.com Over the years, the Search Engine Result Pages (SERPs) have changed a lot. … Continue reading The real impact of Google’s new paid search ad layout on organic search
By Nick Supapol February 25th, 2016 There’s a ton of speculation online about ads being removed from the right side of Google’s SERPs. This speculation is quickly turning into confirmation as a Google spokesperson has reached out to an SEM Post with the following: “We’ve been testing this layout for a long time, so some people … Continue reading Google Testing 4 Top Ads Layout
Google recently began displaying up to four ads above organic desktop search results and removed the ads on the right-hand side. Contributor Alistair Dent discusses what this change means for your PPC and SEO campaigns. Alistair Dent on February 24, 2016 at 12:30 pm If you’ve noticed things shifting in Google’s SERPs, you’re not seeing … Continue reading What Google’s New Layout Means For Search Marketers
by Michael Wight December 10, 2015December 10, 2015 There are two types of website owners: those who change their website’s layout every few months and those who keep the same layout for several years. It is important to note that website technologies have drastically changed during the last few years. Today, most people have switched … Continue reading How Often Should You Change Your Website’s Layout?
by Eric Yonge November 25, 2015November 25, 2015 What does your ecommerce store have in common with a children’s book? They both communicate with words and pictures. Although you may have never thought of it in this exact way, your store is essentially narrating a story to your customers. And, the way in which you … Continue reading 3 Site Layout Considerations Proven to Increase Sales
Julia BorginiAugust 4, 2015 I’ve been working on a new WordPress site for a new business I’ll be launching shortly, and it got me thinking about what I value in a professional business blog design too. Good use of images, color blocks, and white space. Solid font choice and accent colors. Buttons that stand out, … Continue reading 10 Principles To Choose The Right Layout For Your Business Blog
