Portions of video ads can be customized dynamically with images and copy depending on a viewer’s location, weather conditions and more. Ginny Marvin on August 25, 2016 Ad personalization technology firm Jivox has launched dynamic video to complement its dynamic offerings in display. “Instead of delivering the same video ad to every viewer, marketers now … Continue reading Jivox launches dynamic personalization for video ads
Deep-linking company says the new products are the most complete solutions for those paths. Barry Levine on August 23, 2016 Deep links are links between mobile websites or mobile email, on the one hand, and apps. Unlike web links, linking to or from an app is not a simple thing, since apps work differently from … Continue reading Branch launches ‘full-stack’ tools for linking web-to-app and email-to-app
by Lacy Boggs Follow @blogspiration42August 5, 2016 Are you a hero? Do you swoop in to save the day for your customers? Can you see through client problems as though you had X-Ray vision? Are your products a veritable philosopher’s stone, turning even the most mundane objects into gold? If so, I have bad news … Continue reading The Hero’s Framework for Perfect Product Launches
Called Fusion, it is designed to help publishers manage the transition away from Flash. Barry Levine on July 20, 2016 Although Flash technology is fading out, it appears to be dragging out its death scene like a small-time actor relishing the moment. Publishers making the transition to HTML5 video ads, then, might still want … Continue reading Ad tech firm Likqid Media launches publisher solution that can handle either HTML5 or Flash video ads
To focus brainstorming in a new campaign, marketers can find paid or organic posts by brands in their industry around popular topics. Barry Levine on June 15, 2016 An image board in Unmetric’s new Discover feature When a brand wants to conduct a social media or other online campaign, the first step is to … Continue reading Social intelligence platform Unmetric launches Discover feature so marketers can see what other marketers have done
New tool in Ads Manager spotlights underperforming ads and offers suggestions for improvement. Ginny Marvin on March 23, 2016 To help advertisers better understand how well their ads are competing in the auction, Facebook is rolling out Delivery Insights in Ads Manager. The new tool surfaces ad sets that are underdelivering and not reaching as many people … Continue reading Facebook launches Delivery Insights to help advertisers make better ads
by Melanie Benitez March 12, 2016March 12, 2016 Did you know that a guy was able to launch a successful startup in seven days? No, seriously he did. His name is Dan Norris and he is the founder of WP Curve. A startup dedicated to providing global WordPress assistance on demand. Today, it earns millions … Continue reading Should You Practice Quick Product Launches?
The personas are used to find decision-making individuals at targeted companies. Barry Levine on March 1, 2016 Credit: Mariana A variety of B2B predictive lead scoring firms can find and rate companies according to how likely they are to become your customer. But startup Mariana is today launching its platform so that marketers can … Continue reading Startup Mariana Launches B2B Lead Gen Platform That Automatically Creates Personas
The NativeAI service tracks user preferences with a much more granular categorization of content than other tools, the company says. Barry Levine on February 26, 2016 at 4:02 pm News discovery platform News360 is launching this week a free, cloud-based audience analytics platform for publishers and content marketers. Called NativeAI, it employs machine learning — … Continue reading News360 Launches Free Audience Analytics Tool For Publishers And Content Marketers
Called Barometric, the service uses street addresses of homes as the consistent ID across devices and into physical retailers. Barry Levine on February 25, 2016 at 2:47 pm Attribution is one of the trickiest requirements of digital advertising. You need to know if your ad spend is resulting in sales, but how can you tell … Continue reading Ad Tech Firm AdTheorent Launches Public Version Of Its Internal Attribution System
