Airship Journeys is designed to help marketers drive simple, effective cross-channel engagements. Jennifer Cannon on November 18, 2019 Customer engagement company Airship launched Airship Journeys, a new interface designed for marketers to drive simple, effective cross-channel engagements. Marketing users can use data models alongside Airship’s real-time mobile data, predictive AI and machine learning to launch … Continue reading Airship Journeys launches to enable better cross-channel marketing
Tag Archives: Launches
Follow This Project Management Checklist for Foolproof Launches
Esther Cohen — September 9, 2019 — September 9, 2019 A project management checklist makes it easy to stay on top of your projects. Learn how to create one in this guide. The start of a new project is a time of excitement and anxiety. You have an entire team waiting for your direction and … Continue reading Follow This Project Management Checklist for Foolproof Launches
Vibenomics launches out-of-home audio advertising marketplace to target customers in-store
The audio ad marketplace is designed to connect advertisers with customers shopping in physical stores around the U.S. Taylor Peterson on September 5, 2019 Audio experience company Vibenomics announced Tuesday the launch of an audio out-of-home (OOH) advertising marketplace, designed to connect advertisers with customers shopping in physical stores around the U.S. According to Vibenomics, … Continue reading Vibenomics launches out-of-home audio advertising marketplace to target customers in-store
Twitter ArtHouse launches to give brands more access to creators, influencers
The ArtHouse team includes content strategists, digital producers and influencer marketing specialists. Amy Gesenhues on July 11, 2019 Twitter is launching a new initiative to help connect brands with influencers and creators. Twitter ArtHouse will involve a global team of content strategists, digital producers and influencer marketing specialists and offer video editing and live broadcasting … Continue reading Twitter ArtHouse launches to give brands more access to creators, influencers
CDP Institute launches vendor certification program, tools to help CDP buyers
Vendors that meet five key capability requirements will be eligible for RealCDP certification. Ginny Marvin on April 4, 2019 To help reduce confusion about what does and what doesn’t constitute a customer data platform (CDP) and help buyers better navigate the vendor selection process, the CDP Institute has launched a certification program. Why you should … Continue reading CDP Institute launches vendor certification program, tools to help CDP buyers
Apple’s big service launches hold few opportunities for marketers
Marketers should keep an eye on adoption as Apple offers a solid alternative to ad-supported internet content in text, images, games and video. Pamela Parker on March 25, 2019 at 5:55 pm Apple CEO Tim Cook explains how new service offerings will work hand in hand with the company’s hardware and software While Apple’s big … Continue reading Apple’s big service launches hold few opportunities for marketers
3 Tips to Ensure Your New Product Launches Without a Hitch
Liz Papagni — May 29, 2018 Follow @mrktgworx — May 29, 2018 So, you’re ready to launch the next big thing for your brand—maybe a new fiber bar or a delicious new hydrating sports drink. You’ve launched products before; it’s how you got where you are now. As an emerging brand, you’ve learned from the … Continue reading 3 Tips to Ensure Your New Product Launches Without a Hitch
Bank Of America Launches AI-Driven Virtual Assistant
Bank Of America Launches AI-Driven Virtual Assistant by Chuck Martin , May 21, 2018 Bank of America is introducing its AI-driven virtual assistant Erica to its 25 million mobile clients. The digital assistant combines artificial intelligence, predictive analytics and natural language and can use voice, text or tapping. “Everything we do is based on what … Continue reading Bank Of America Launches AI-Driven Virtual Assistant
Microsoft Audience Network Launches, Supported By Bing Ads, LinkedIn Data
Microsoft Audience Network Launches, Supported By Bing Ads, LinkedIn Data by Laurie Sullivan @lauriesullivan, May 3, 2018 Microsoft took the first step to integrate data from its LinkedIn acquisition into a new advertising platform that launched Thursday. Microsoft Audience Network, a platform powered by artificial intelligence focused on audience segments, aims to help businesses connect … Continue reading Microsoft Audience Network Launches, Supported By Bing Ads, LinkedIn Data
Market Better Product Launches with Social Media
Courtney Allbee — April 30, 2018 — April 30, 2018 Movies don’t come out in theaters without a trailer first. Music albums don’t come out in stores or on iTunes without releasing a single first. So why should your new product be any different? Without movie trailers, we wouldn’t really know the actual movie was … Continue reading Market Better Product Launches with Social Media
Random Posts on
5 Things to Do If Someone You Just Promoted Messes Up
Why marketing operations leaders have become modernizers
Learning the Rules of the Road to Lead Generation
Smartphones Influence Buying Decisions, More than You Ever Thought
10 Small Business Marketing Experts Share Their Predictions For 2015
Stacy Palmer unpacks the nonprofit sector’s existential test
Starting Up On Social: Twitter
Guide to Fix Your Business Finance Plan During Pandemic [+ Template]
3 Overlooked Ways to Maximize Twitter for Your Business
