Ritika PuriJune 13, 2015 Building a product is hard. But crafting your product’s value proposition is even harder. In just a few short minutes (and words), you need to capture your audience’s attention and share your entire brand story. As Kapost’s Blueprint of Product Launch Marketing points out, content can help by providing the right … Continue reading The Dimensions of an Awesome Product Launch
Company merges partner programs to create one-stop shop for businesses looking for help with their Twitter strategy and campaigns. Martin Beck on June 1, 2015 Twitter today announced a rebranding of its how-to-use-Twitter-for-marketing program. Now called the Twitter Official Partner Program, it merges the Twitter Certified Program and the Twitter Marketing Platform Partner Program. Essentially … Continue reading Twitter Woos Businesses With Launch Of “Official Partner Program”
Olivier ChoronApril 30, 2015 Have you given employee advocacy much thought? I’ll start by explaining what it is… Employee advocacy is the promotion of a brand through its employees. But the question is, how can this work for your brand? Here let me show you. Why involve employees? With two thirds of consumers buying decisions … Continue reading Enable Social Selling – Launch Employee Advocacy
Ritika PuriApril 28, 2015 One of the most intimidating moments a marketer can experience is starting from “zero.” The idea of launching a new program—particularly an initiative as intense as a blog—can feel daunting, exciting, and stressful all at once. Anytime marketers launch a new program, they’re under tremendous scrutiny and pressure. Even though something … Continue reading The Ultimate Blog Launch Kit
Alex DittyApril 18, 2015 Do you want to grow Instagram as a marketing channel for your brand? To do this effectively you will need to know how to grow your audience and promote your brand effectively on the social network. In this post you’ll learn the seven tactics you need to leverage for successful Instagram … Continue reading 7 Instagram Marketing Strategies You Can Launch in 2 Hours
For an estimated $10 a month, subscribers will get an ad-free viewing experience, as well as be able to store videos offline. Amy Gesenhues on April 8, 2015 Bloomua / Shutterstock.com A paid subscription service from YouTube appears to be just around the corner. The Verge reported today YouTube will soon be launching an ad-free … Continue reading YouTube To Launch Ad-Free Paid Subscription Service This Year
Carly MurphyMarch 14, 2015 Before you begin a website redesign, you need to first ask yourself if it is truly necessary. If the answer is yes, why? Knowing the answer to this will help establish goals for the website redesign and will help you focus your efforts. Once you know what you’re trying to accomplish, … Continue reading How to Plan and Launch a Successful Website Redesign
Patrick GroomeMarch 11, 2015 First, you’ll need an enormous rocket… Launching a new forum community can be daunting. This is true even for those of us who have done it before, but increasingly communities are being launched by people with no prior experience of the medium. Forum communities are increasingly becoming a vital part of … Continue reading Don’t Launch Your Forum Without These 3 Things
Michael GerardFebruary 4, 2015 You may have the best, most original blog content in the world as part of your content marketing strategy, but your budget and audience will both appreciate third-party contributions from guest posts. From providing a new perspective on your usual blog content, to accessing a whole new audience, these are just … Continue reading 6 Steps to Launch a Guest Blogging Program
by Chris Marentis January 30th, 2015 Chris Marentis For nearly three decades, Chris Marentis, founder and CEO of Surefire Social, has been responsible for driving innovation and sales growth for large media and e-commerce brands as well as start-ups. Marentis is a frequent speaker at local digital marketing conferences and a contributor to SMB and … Continue reading Launch Your New Social Media Campaign Like This
