Tag Archives: Launch

How To Launch A Startup From Your College Dorm Room

Nate MathersonJuly 23, 2015 College students are full of ideas. When you combine young minds, technology and cheap beer, you are bound to come up with a few ideas for the next great app or product. When I started my first company in January of 2014, my partner Matt and I were sophomores at the … Continue reading How To Launch A Startup From Your College Dorm Room →

7 Steps To Avoid Social Media “Product Launch Panic Syndrome”

Product Management

Gennia HolderJuly 13, 2015 Social media plays a major role when looking to reach your target market online. Whether you are planning a big launch with a $ 5,000 coaching package where you announce it to the world with opt-ins, interest lists, sales pages and a pre-launch webinar to open the cart for your first sale … Continue reading 7 Steps To Avoid Social Media “Product Launch Panic Syndrome” →

Countdown To A Site Launch

Website Guidelines

Ranjana SharmaJuly 5, 2015 Recently I started thinking about why launching an eCommerce site is so difficult. Even when we plan out every detail, we are still not prepared enough. Things go wrong unexpectedly. Having done more than 25 site launches in my career, I still feel that every site launch has unique challenges. You … Continue reading Countdown To A Site Launch →

3 Tips to a Successful Product Launch

Product Management

Thomas LontzJuly 3, 2015 Product launch. Sending your baby out into the world can be a terrifying thought, but it doesn’t have to be. Anyone who has been working for months getting ready for a product launch knows the stress and the fear that can run rampant. Much of this is caused by the unknown, … Continue reading 3 Tips to a Successful Product Launch →

Pinterest Takes E-Commerce To Next Level With Launch Of Buyable Pins On iPads & iPhones

eCommerce

Currently available only on iOS devices in the U.S., Pinterest says it already has 30 million buyable pins from a number of retailers. Amy Gesenhues on June 30, 2015 After announcing e-commerce plans earlier this month, Pinterest launched its buyable Pins today on iPhones and iPads, making it possible for iOS users in the U.S. … Continue reading Pinterest Takes E-Commerce To Next Level With Launch Of Buyable Pins On iPads & iPhones →

A Guide for Your Next Product Marketing Launch

Product Management

Ritika PuriJune 30, 2015 A strong product launch strategy is built on education. In addition to bringing a new offering the market, your brand needs to operate as a guide—especially if you’re introducing a new concept. Your audiences might feel overwhelmed, lost, or unsure of how to get started. That’s where content comes in. Through … Continue reading A Guide for Your Next Product Marketing Launch →

Publishers Have Begun Prepping For Facebook’s Instant Articles Launch

Facebook

Newsrooms have begun readying content for the coming Instant Article ramp up. With some publishers planning on launching 30 to 40 articles each day, the ‘instant’ gold rush is near. Greg Finn on June 25, 2015 In lieu of the impending Instant Articles, publishers have begun to ramp up their content and publishing that will … Continue reading Publishers Have Begun Prepping For Facebook’s Instant Articles Launch →

How to Launch a Website for Your Small Business

Small Business

Eric RosenbergJune 14, 2015 Source: Shutterstock Owning an online business can be a lucrative opportunity to earn big, but most successful websites seem to be owned by people with extensive programming backgrounds. For non-technical people, earning money online can seem daunting. Despite the technical challenges, there might come a time where you need to launch … Continue reading How to Launch a Website for Your Small Business →

The Dimensions of an Awesome Product Launch

Product Management

Ritika PuriJune 13, 2015 Building a product is hard. But crafting your product’s value proposition is even harder. In just a few short minutes (and words), you need to capture your audience’s attention and share your entire brand story. As Kapost’s Blueprint of Product Launch Marketing points out, content can help by providing the right … Continue reading The Dimensions of an Awesome Product Launch →

Twitter Woos Businesses With Launch Of “Official Partner Program”

Twitter

Company merges partner programs to create one-stop shop for businesses looking for help with their Twitter strategy and campaigns. Martin Beck on June 1, 2015 Twitter today announced a rebranding of its how-to-use-Twitter-for-marketing program. Now called the Twitter Official Partner Program, it merges the Twitter Certified Program and the Twitter Marketing Platform Partner Program. Essentially … Continue reading Twitter Woos Businesses With Launch Of “Official Partner Program” →