TikTok US Latest Version Valued At An Estimated $14B by Laurie Sullivan , Staff Writer, September 26, 2025 Is it a done deal? President Trump signed an executive order on Thursday evening outlining the terms of the deal to transfer TikTok to U.S. owners. The transaction, per Vice President JD Vance, valued the business at … Continue reading TikTok US Latest Version Valued At An Estimated $14B
Caesars latest live dealer push: Gimmick or the future of the table? Sophie Atkinson This year has seen gaming titan Caesars introduce live dealer studios, merging the digital world with the physical. It’s a new experience for players, with the brand having just expanded into its third major jurisdiction, all in the space of just … Continue reading Caesars latest live dealer push: Gimmick or the future of the table?
AI Google, OpenAI Narrative Shifts: What The Latest Data Reveals by Laurie Sullivan , Staff Writer, July 29, 2025 Recent data has reignited debates over artificial intelligence (AI), showcasing moments where human reasoning and creativity surpass top AI models. Meanwhile, data from NP Digital shows most marketers are maintaining or seeing gains in site visits … Continue reading AI Google, OpenAI Narrative Shifts: What the Latest Data Reveals
June 19, 2025 PepsiCo is the latest in a fast-growing club of marketers betting on Formula 1 BY John Kell PepsiCo is the latest big-name marketer to rev up alongside Formula 1, joining a growing roster of brands eager to tap into the surging popularity of the global motorsport. The snack and beverage giant recently signed … Continue reading PepsiCo is the latest in a fast-growing club of marketers betting on Formula 1
The latest AI-powered martech news and releases Sergey Brin says threatening AI gets the best results. AI is fighting back with threats of blackmail. So, maybe stick with “please” and “thank you.” June 5, 2025 FOMO is driving most corporate AI adoption, according to an IBM survey of 2,000 CEOs. It found that … Continue reading The latest AI-powered martech news and releases
June 06, 2025 Rite Aid store closures update: Latest list includes doomed locations in California, Washington, and Oregon BY Jennifer Mattson The list of Rite Aid store closures continues to grow. As the drugstore chain prepares to sell off its remaining assets in the wake of filing for bankruptcy a second time, the total number of … Continue reading Rite Aid store closures update: Latest list includes doomed locations in California, Washington, and Oregon
More data means a more comprehensive view of consumers, which should lead to more effective campaigns. That’s the theory, anyway. Mike Pastore on April 7, 2025 At the end of 2024 and the dawn of 2025, customer data platforms (CDPs) were the popular acquisition targets in the martech space. Digital experience vendors gobbled up … Continue reading The latest trend in martech M&A: Agencies buying data collaboration firms
October 08, 2024 Hennessy’s LeBron James bottle collab is the booze brand’s latest culture move The cognac brand is 259 years old, and still relevant. BY Jeff Beer When LeBron James picks up the bottle of Hennessy, you’re not quite sure what he’s going to do with it—until he pops it on his index finger and … Continue reading Hennessy’s LeBron James bottle collab is the booze brand’s latest culture move
September 20, 2024 The latest and strangest TikTok trend: eating dirt to reduce wrinkles As it turns out, the practice of eating dirt actually has a name and dates back some 2,500 years. BY Eve Upton-Clark Want to improve your gut health, reduce wrinkles, and even cure acne? Eat dirt. At least, according to the latest … Continue reading The latest and strangest TikTok trend: eating dirt to reduce wrinkles
August 07, 2024 This is the latest device New York City is using for emergency messaging “Tech geek” Mayor Adams has also deployed drones on beaches for shark monitoring. BY Associated Press Gone is the bullhorn. Instead, New York City emergency management officials have turned high-tech, using drones to warn residents about potential threatening weather. With … Continue reading This is the latest device New York City is using for emergency messaging
