Tag Archives: Last

Employee Well-being & Company Success Are Linked: How to Foster Flourishing Teams that Last

Isaac Kohen May 26, 2021 Here’s how small business leaders can position their employees to thrive in a post-pandemic operational reality. The recent pandemic and associated economic fallout were especially challenging for small and medium-sized businesses (SMBs). The Washington Post estimates that more than 100,000 small businesses have permanently closed, and overall revenue plummeted by … Continue reading Employee Well-being & Company Success Are Linked: How to Foster Flourishing Teams that Last

Ad Market Holds Steady In February, The Last ‘Normal’ Month For A While

Ad Market Holds Steady In February, The Last ‘Normal’ Month For A While by Joe Mandese  @mp_joemandese, March 31, 2020 Call it the calm before the advertising cuts storm, but the most recent data on the U.S. advertising marketplace shows it holding steady through February. With a market index of 170, the U.S. Ad Market … Continue reading Ad Market Holds Steady In February, The Last ‘Normal’ Month For A While

“The End of Likes”: The Last Meaningless Proxy For Social Media Success?

Joao Romao — May 18, 2019 Follow @joaoromaolx — May 18, 2019 “The network A digital frontier I tried to picture clusters of information As they moved through the computer What do they look like? Likes, reactions With the circuits like freeways I kept dreaming of a world I thought I’d never see And then, … Continue reading “The End of Likes”: The Last Meaningless Proxy For Social Media Success?

Time to leave last touch attribution in the dust? Answer these 4 questions first

The days of last touch attribution may be numbered. Here’s what retail marketers need to consider before making the switch to a multi-touch model. Mike Farrell on March 20, 2019 at 11:11 am Retail marketers have debated the end of last touch attribution for over a decade now. In today’s omnichannel marketing world, where consumers … Continue reading Time to leave last touch attribution in the dust? Answer these 4 questions first

Last minute email checklist for your impulsive Black Friday and Cyber Monday shoppers

Marketers should review their data to determine which tone and emotion resonates best with their key audience and tailor content accordingly. Kyle Henderick on November 15, 2018   With their Halloween decorations stuffed back in the closets, shoppers are turning their sights to the next big American shopping holidays: Black Friday and Cyber Monday. These … Continue reading Last minute email checklist for your impulsive Black Friday and Cyber Monday shoppers

The Last Year of the Kow: Some Minor Complications in the Chik-fil-A Story

Dave Sutton — October 9, 2018 — October 9, 2018 I’ve written before about Chik-fil-A’s transition from its neat-and-tidy “Eat Mor Chikin” campaign to a more diffuse customer-focused approach. Though successful in some important respects, its new consumer value strategy has turned out to be something of a Pandora’s box, with the fast food behemoth … Continue reading The Last Year of the Kow: Some Minor Complications in the Chik-fil-A Story