Tag Archives: Last

Employee Well-being & Company Success Are Linked: How to Foster Flourishing Teams that Last

Isaac Kohen May 26, 2021 Here’s how small business leaders can position their employees to thrive in a post-pandemic operational reality. The recent pandemic and associated economic fallout were especially challenging for small and medium-sized businesses (SMBs). The Washington Post estimates that more than 100,000 small businesses have permanently closed, and overall revenue plummeted by … Continue reading Employee Well-being & Company Success Are Linked: How to Foster Flourishing Teams that Last

Ad Market Holds Steady In February, The Last ‘Normal’ Month For A While

Ad Market Holds Steady In February, The Last ‘Normal’ Month For A While by Joe Mandese  @mp_joemandese, March 31, 2020 Call it the calm before the advertising cuts storm, but the most recent data on the U.S. advertising marketplace shows it holding steady through February. With a market index of 170, the U.S. Ad Market … Continue reading Ad Market Holds Steady In February, The Last ‘Normal’ Month For A While

“The End of Likes”: The Last Meaningless Proxy For Social Media Success?

Joao Romao — May 18, 2019 Follow @joaoromaolx — May 18, 2019 “The network A digital frontier I tried to picture clusters of information As they moved through the computer What do they look like? Likes, reactions With the circuits like freeways I kept dreaming of a world I thought I’d never see And then, … Continue reading “The End of Likes”: The Last Meaningless Proxy For Social Media Success?

Time to leave last touch attribution in the dust? Answer these 4 questions first

The days of last touch attribution may be numbered. Here’s what retail marketers need to consider before making the switch to a multi-touch model. Mike Farrell on March 20, 2019 at 11:11 am Retail marketers have debated the end of last touch attribution for over a decade now. In today’s omnichannel marketing world, where consumers … Continue reading Time to leave last touch attribution in the dust? Answer these 4 questions first