Jeff CoveneyMay 27, 2015 According to Internet Retailer, “60% of mobile consumers use their mobile device as a primary or exclusive internet source.” Google recently reported that “more Google searches take place on mobile devices than on computers in 10 countries including the US and Japan.” Google is also beginning to give more SEO weight … Continue reading Are Your Landing Pages Built For Mobile? [Infographic]
Eric HammisMay 26, 2015 With digital marketing, everything is in a constant state of change, and the same goes for landing pages. Your landing page is the first page many people see, which means that page is going to either further lead a visitor down the marketing funnel or make them jump ship. Hopefully your … Continue reading New Trends Finding Their Way To Landing Pages
Shelley PringleMay 21, 2015 A landing page is a webpage that encourages visitors to your site to download a digital offer (an eBook, tip sheet or white paper) or sign up for a free trial, a webinar or an e-newsletter—all in exchange for leaving their contact information. While it sounds simple, high converting landing page … Continue reading Landing Page Design: Rules Of Thumb Your Boss Expects You To Know
David LeonhardtMay 20, 2015 If you have never written a landing page before, or if you’ve tried writing one and failed miserably, let’s take a look at what makes a great landing page. We can begin by understanding that “writing” is only part of a landing page. In fact, there are many elements, and they … Continue reading The Anatomy of the Perfect Landing Page
Dan RomanskiMay 20, 2015 Landing pages. We’ve all seen them; we’ve all used them; and I am willing to bet there is a large number of us who have built a lot of them. But have you ever taken a step back to look at a landing page from a visitor’s perspective? When you are … Continue reading How to Optimize Your Landing Pages for Your Visitors
Steve HammMay 19, 2015 Landing page optimization is an underrated aspect of online marketing. If you want to give customers an efficient option to learn about your business and your products, then you need to include a landing page on your website. There are multiple types of landing pages. Businesses often include product-centric ones to provide consumers with … Continue reading Landing Page Optimization: The Underrated Online Marketing Practice
Lori SoardMay 12, 2015 According to KissMetrics, there is no single design that makes a landing page perfect, but there are some key ingredients that can help. We’ve talked about many of these items over the last several months here on WHSR, such as: Elements of user engagement Ways to improve conversion rates Successful Call … Continue reading 9 Best Landing Pages And What You Can Learn From Them
by Daniel Cassady May 11th, 2015 If you’ve never considered writing content for other blogs, now’s definitely the time to start. The advantages of guest blogging are numerous, and when done right, guest blogging is a publicity gold mine. Think of it this way: writing content on a popular blog is like an amazing quid … Continue reading 4 Tips for Landing a Solid Guest Blogging Spot
Christina ColonApril 29, 2015 Bounce rate can be indicator of how engaging your landing page is to the person who sees it. If your landing page is just a huge block of text, you are likely to have a high bounce rate on that page. It is important to analyze bounce rate within the context … Continue reading How to Optimize Your PPC Landing Pages to Reduce Bounce Rate
Zac JohnsonApril 25, 2015 Landing pages are the most effective way to promote online ad campaigns and turn high quality traffic into leads. The way landing pages work is simple… before sending traffic to a registration page, you would send them to a landing page to warm them up to the offer while also showing them … Continue reading The Importance of A/B Split Testing on Landing Pages [Infographic]
