Tag Archives: Know

What You Need To Know About Google AMP

by Roee Ganot March 28, 2016March 28, 2016 By now, as a marketer you should know how important mobile marketing is for the success of your brand. Mobile is set to soon outpace desktop use for search and web consumption, and Google has placed a premium on sites with mobile friendly designs in search results. … Continue reading What You Need To Know About Google AMP →

What You Need To Know About The Apple News Format

Publishers Guide

by Roee Ganot March 28, 2016March 28, 2016 Apple has already dominated the personal tech niche, providing superior products for phones, mp3 players, and personal computers, among others. Now it is entering the publishing game. Well, sort of. Apple has always had a news app on its iPhone, but it has opened up the option … Continue reading What You Need To Know About The Apple News Format →

Starting A Blog? 15 Tips Every Blogger Should Know

Blogging Tactics

by Tiffany Sun March 25, 2016 Follow @tiffanycsunMarch 25, 2016 Blogging trends always change. Whether you’re starting new or planning to start blogging, it’s important to analyze modern blogging habits, because every little action you do can either make or break your blog. It’s better to start off on the right foot than to waste … Continue reading Starting A Blog? 15 Tips Every Blogger Should Know →

X Marks the Spot: Do You Know Where Your Business is Headed?

Business Expansion

by Stacey Danheiser March 25, 2016 Follow @ShakemktgMarch 25, 2016 “Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” The quote comes courtesy of Chinese military general, Sun Tzu’s Art of War, and is oft-quoted in the marketing world for how beautifully it sums up the difference … Continue reading X Marks the Spot: Do You Know Where Your Business is Headed? →

Everything you need to know for successful email A/B testing

A/B Testing Process

Just getting started with A/B testing, or looking to fine-tune your strategy? Columnist Scott Heimes walks you through the essentials to help you get the most out of your email marketing program. Scott Heimes on March 24, 2016 A/B testing is a familiar tactic to most marketers, and for good reason. Testing every aspect of … Continue reading Everything you need to know for successful email A/B testing →

8 Facebook Advertising Terms You Need To Know

Facebook Advertisement

by Justin Wong March 18, 2016 Follow @CurvecommsMarch 18, 2016 For those of you who haven’t entered the world of Facebook advertising, there’s a lot of daunting vocabulary. Understanding what all these terms mean may not guarantee a perfect advertising campaign, but it will help you set up your ads properly and make better sense … Continue reading 8 Facebook Advertising Terms You Need To Know →

What Small Businesses and Nonprofits Need to Know About Facebook Reactions

Facebook Reactions

by Azure Collier March 13, 2016 Follow @azurecollierMarch 13, 2016 If you’re a Facebook user, you’ve noticed the new Facebook Reactions feature that allows people to express themselves beyond just liking a post. What are Facebook Reactions? Facebook Reactions are an extension of Facebook’s Like button. If you hover over the button on a Facebook … Continue reading What Small Businesses and Nonprofits Need to Know About Facebook Reactions →

What Marketers and Advertisers Need to Know About Interactive Video

Video Trends

by Erika Trautman March 10, 2016 Follow @raptmediaMarch 10, 2016 Interactive video is an innovative approach to marketing that can increase audience engagement, especially among millennials. Major brands like Toyota, Warner Bros. Pictures, and Deloitte are beginning to catch on, dipping their toes into the sea of possibilities this technology represents. Still, many in marketing … Continue reading What Marketers and Advertisers Need to Know About Interactive Video →

How Do You Know When It’s Time To Fire Someone?

Employees Retention

by Jacob Shriar March 10, 2016 Follow @jacobshriarMarch 10, 2016 Firing an employee is one of the worst experiences you can have at work for both people involved. It’s a topic that many managers like to avoid. When is the right time to fire someone? Everyone deserves a second or third chance, but how many … Continue reading How Do You Know When It’s Time To Fire Someone? →

Customer Onboarding: What You Need to Know to Prevent First-Year Churn

Customer Acquisition

by Michele Ballinger March 6, 2016 Follow @ballingertweetsMarch 6, 2016 Maximizing Customer Lifetime Value (CLV) is not easy. You cannot expand your wallet share with cross-sell or upsell tactics without first delivering value and the initial promised business outcomes. Nor can you extend the life of the subscription with renewal sales plays before first ensuring … Continue reading Customer Onboarding: What You Need to Know to Prevent First-Year Churn →