by Azure Collier March 13, 2016 Follow @azurecollierMarch 13, 2016 If you’re a Facebook user, you’ve noticed the new Facebook Reactions feature that allows people to express themselves beyond just liking a post. What are Facebook Reactions? Facebook Reactions are an extension of Facebook’s Like button. If you hover over the button on a Facebook … Continue reading What Small Businesses and Nonprofits Need to Know About Facebook Reactions
by Erika Trautman March 10, 2016 Follow @raptmediaMarch 10, 2016 Interactive video is an innovative approach to marketing that can increase audience engagement, especially among millennials. Major brands like Toyota, Warner Bros. Pictures, and Deloitte are beginning to catch on, dipping their toes into the sea of possibilities this technology represents. Still, many in marketing … Continue reading What Marketers and Advertisers Need to Know About Interactive Video
by Jacob Shriar March 10, 2016 Follow @jacobshriarMarch 10, 2016 Firing an employee is one of the worst experiences you can have at work for both people involved. It’s a topic that many managers like to avoid. When is the right time to fire someone? Everyone deserves a second or third chance, but how many … Continue reading How Do You Know When It’s Time To Fire Someone?
by Michele Ballinger March 6, 2016 Follow @ballingertweetsMarch 6, 2016 Maximizing Customer Lifetime Value (CLV) is not easy. You cannot expand your wallet share with cross-sell or upsell tactics without first delivering value and the initial promised business outcomes. Nor can you extend the life of the subscription with renewal sales plays before first ensuring … Continue reading Customer Onboarding: What You Need to Know to Prevent First-Year Churn
by Justin Wong March 4, 2016 Follow @CurvecommsMarch 4, 2016 There’s a lot more to Facebook that meets the eye. Even though Facebook is by far the most popular social network in the world, there are lots of hidden customizations, settings, and features many people aren’t aware of. Note that these won’t be very useful … Continue reading 4 Hidden Facebook Features You Didn’t Know Existed
by Shane Barker March 4, 2016 Follow @shane_barkerMarch 4, 2016 Keywords had always been an important part of the research process for copywriters, even before search engines came into existence. Keyword research is an essential step in building a website that gets decent traffic. It’s also necessary for gaining a better understanding of your niche … Continue reading What Everyone Ought To Know About Keyword Efficiency Indexing (KEI)
by Owen Radford March 3, 2016 Follow @ElementaryDigiMarch 3, 2016 HTML 5 is the latest incarnation of W3C’s markup language. Lots of companies have started to use HTML 5 for their sites and as such, there have been a number of rumours that have sprung up about the language that need to be addressed. This … Continue reading HTML 5 and SEO – What You Need to Know
by Carol Stephen March 3, 2016 Follow @Carol_StephenMarch 3, 2016 How to: Business Analytics Tricks You Need to Know For Twitter Recently I’ve been using analytics for Twitter more and thought I’d share some of what I’ve been learning. Here’s a look behind the curtain at some of my favorite stats. These might strike you … Continue reading How to: Business Analytics Tricks You Need to Know For Twitter
Columnist Andrew Waber delves into Facebook ad data and comes away with some best practices to help lead generation advertisers reach consumers at the right time. Andrew Waber on March 2, 2016 Back in September, I conducted an examination of e-commerce advertising and purchase activity run through Nanigans software, which was developed by the … Continue reading Generating Leads On Facebook: What You Need To Know
by Carmelo Hannity March 1, 2016 Follow @carmelohannityMarch 1, 2016 While the overall concepts of link building may not change drastically from year-to-year, it seems like there are always some shifts and alterations that disrupt our approach. Link building can be a daunting concept in and of itself, and it can feel like a lot … Continue reading 8 Things You Should Know About Link Building in 2016
