Bretton Putter — August 9, 2019 Follow @brettonputter — August 9, 2019 LoggaWiggler / Pixabay Defining your purpose Why does your organization exist? To make a profit, sure. That could be said of every other company on the planet. But what are the deeper reasons for its existence? What, other than competing for market share … Continue reading Purpose Beyond Profit: What Culture-Driven Leaders Know That Everyone Else Is Missing
Amanda Singleton — August 4, 2019 — August 4, 2019 As a visual designer who has worked on countless redesigns over the years, I’ve learned that it is important not only to focus on the visual aspects of the project, but also to understand your client’s strategy, goals, and audience. It is also helpful to … Continue reading What Every Creative Needs to Know to Make a Website Redesign Successful
Eric Goldschein — July 24, 2019 — July 24, 2019 Starting your own software as a service (SaaS) business is an appealing way to become an entrepreneur. Just come up with your software solution, deploy it, and become indispensable to fellow business owners everywhere—right? Of course, it’s never that simple. Coming up with and creating … Continue reading Top 6 Financial Tips Every SaaS Founder Should Know
Grayson Kemper — July 23, 2019 Follow @g__kemp — July 23, 2019 Nearly all social media users over the age of 18 log onto Facebook at least once a week, according to a recent survey by The Manifest. Members of Generation Z, though, are changing the status quo. Broadly defined as ages 7-22, Gen Z … Continue reading What Marketers Need to Know About Gen Z Social Media Habits
Kurt Avarell — July 6, 2019 — July 6, 2019 If you recently didn’t pay your taxes and now owe a penalty, you may qualify for some kind of penalty relief. If this is the first year you’ve stumbled, you could be a good candidate for First-Time Penalty Abatement. This article takes a look at … Continue reading How to Know if You’re a Good Candidate for First-Time Penalty Abatement
Aleh Barysevich — July 3, 2019 Follow @ab80 — July 3, 2019 SEO analysis is a never-ending search for opportunities to improve your website, be it fixing issues, polishing the content or spying on rivals’ strategies. Each aspect that adds up to your site’s performance in search engines will naturally demand thorough research and careful … Continue reading 7 SEO Analysis Tools You Need to Know About
If you are a smaller vendor (less than $10M per year), Amazon is poised to implement a change to require a transition from a wholesale supplier to a marketplace seller. Melissa Burdick on July 2, 2019 Amazon always takes the long view. Though it’s hard to imagine Amazon’s domination of e-commerce changing any time soon, … Continue reading Moving from vendor to seller on Amazon? Here’s what you need to know
Bob Van Rossum — July 1, 2019 Follow @BobVR — July 1, 2019 As a marketing recruitment firm, every day we get the opportunity to help marketers move their career forward. Since 1996, MarketPro’s marketing recruiters have successfully matched high-performing marketers with clients who need a specific set of skills and experience to take their … Continue reading Marketing Recruitment 101: 3 Job Search Mistakes You Don’t Know You’re Making
Choncé Maddox — July 1, 2019 — July 1, 2019 When you go into business for yourself, there are so many things to consider and set up. You need to get a website, outline your services, create products, determine how you’ll deliver goods, etc. The one obvious thing that’s easy to forget is figuring out … Continue reading Setting Up Your Business to Receive Payments (What You Need to Know)
Cas Johnson-Villalobos — June 26, 2019 — June 26, 2019 Search engine optimization, or SEO, gets so much attention – and for good reason. It sets successful blogs and websites apart from unsuccessful ones. For businesses, getting traffic via search engines is imperative to marketing: it drives sales and brand awareness. If you’re new to … Continue reading Everything You Need to Know About Search Engine Optimization
