Justin Keller April 28, 2021 Just picture it: It’s 2005. YouTube was just born. George W. just started his second term. Tom Cruise jumped on couches. “Desperate Housewives” was one of the most popular shows. Destiny’s Child broke up. And in marketing, the lead was king. Back then, cloud-based technologies were just becoming mainstream, and … Continue reading Everything You Think You Know About Leads Is Wrong
Rachel Smith April 23, 2021 When running a business on your own, you tend to wear many hats. From CEO to Head of Marketing, Product Development Manager, Salesperson and so many more. That’s why it’s important to spot when is the right time to take the plunge and hire help. We’re going to be looking … Continue reading How to Know When You Should Hire Help For Your Small Business
Jolene Risch April 22, 2021 There are a few things to consider when thinking about hiring a contractor or an employee. Before you begin down this road, please note that there are also legal parameters that you need to consider here that this article cannot address. It’s important for you to understand the legal differences … Continue reading Contractor or Employee? How To Know Which One Is Right For You
Susan Friesen April 21, 2021 Best Practices For Using Photos and Graphics in Web Design Let’s update the old cliché. If a photo is worth a thousand words, then a digital photo, on your website, is worth a thousand clicks. That’s because using images in website design is one of the simplest things you can … Continue reading Using Images In Your Website: What You Need To Know
Ron Jaworski April 16, 2021 The growth of audio content has been on a constant upward trajectory for the past few years, with the latest push coming from social audio. Slowly but surely, the medium has become an essential element of the media mix for publishers, advertisers, and listeners alike. Audio is the evolution and … Continue reading Numbers and Facts You Need to Know About Audio Content in 2021
Arif Chowdhury April 15, 2021 According to Ahrefs, a search engine is the starting point for 68 percent of all online interactions. We understand the importance of engaging with target consumers in the moments that matter most to them as small business owners. Our pages must be the first ones to welcome them, whether they … Continue reading 5 Factors You May Not Know Yet About Small Business SEO
Jonathan Crossfield April 14, 2021 Social media marketing is all about capturing and holding interest. This is even more true of short-form video formats like Instagram Reels or TikTok. If your video can’t capture the viewer’s interest within a couple of seconds, they’ll likely scroll right past to that funny lip synch gag further down … Continue reading Using Reels to Generate ‘Know, Like and Trust’ (with Examples)
Kristin Zhivago March 19, 2021 Search Engine Optimization (SEO) is one of the more mysterious aspects of digital marketing; difficult to understand or manage, driven by arcane rules, and dominated by “leave me alone in my cave and let me work my magic” vendors. But it’s important; you can’t claim to be successfully engaging in … Continue reading SEO for CEOs: What You Need to Know
Rafaella Aguiar March 16, 2021 Are you up to date on your Instagram statistics? Like most social media platforms, Instagram is an environment that’s constantly evolving and changing to suit the needs of its target audience. For companies to excel on Instagram, they need to keep a close eye on how the patterns of use … Continue reading 7 Instagram Statistics Every Social Media Manager Should Know In 2021
Tom-Chris Emewulu March 16, 2021 Industry data puts the savings from automated chargeback management 45% less than manual processes, but that’s not the full story. Before taking a deep dive into the merits of adopting automated chargeback management and how to go about it, let’s make a quick detour. Let’s examine why e-commerce merchants seemed … Continue reading What You Should Know About Automated Chargeback Management (and How It Works)
