Tag Archives: Know

The State of Small Business: What Business Owners Need to Know to Grow

Have you noticed the tried-and-true marketing advice and forms of marketing that you’ve employed are rapidly losing their luster? People aren’t responding. Prospects are harder to find. Customers are tuning out. Therein lies your problem … You played it safe. You thought you could get away with merely doing what’s tried-and-true, what’s tested, proven, safe. … Continue reading The State of Small Business: What Business Owners Need to Know to Grow →

One Way You Know Your Sponsored Content’s Being Laughed At

And now, at last, the Social Media Insider will stop discussing retargeting and social data and finally offer some comic relief. Good thing that I’m not writing about the executive musical chairs at Twitter, or Facebook’s expanded targeting capabilities, right? You see, it’s a Friday in summer (well, close enough), so I’m devoting this column … Continue reading One Way You Know Your Sponsored Content’s Being Laughed At →

4 Things Marketers May Not Know About Social Media Marketing

I know, I know, there is no shortage of social media experts, gurus and bhagwans and many marketers themselves now believe they know all there is to know about social media marketing. Yeah and I’m Donald Duck. Translation: Don’t believe anyone who says they know everything about social media. Ever. Why? For the simple reason … Continue reading 4 Things Marketers May Not Know About Social Media Marketing →