Tag Archives: Know

15 cutting-edge tools every B2B marketer should know

B2B marketers are reaping the rewards from the huge number of new martech tools. Here’s a guide to some of the best of them. Ruth Stevens on September 29, 2023 B2B marketers are getting a lot from the huge amount of new marketing technology, but it comes with more than a few challenges: Systems integration, … Continue reading 15 cutting-edge tools every B2B marketer should know →

3 things to know about why authors are suing OpenAI

Artificial Intelligence Applications

By Brittany Loggins September 22, 2023 While you may think of ChatGPT as an incredibly capable AI bot, some authors are arguing that its capabilities have been built on their lives’ work. Along with the Authors Guild, more than one dozen authors filed a lawsuit against ChatGPT’s parent company, OpenAI, on Tuesday, September 19. … Continue reading 3 things to know about why authors are suing OpenAI →

How to know when it’s time to quit your job

Career Evolution

By Kathleen Davis September 03, 2023 Thinking of quitting your job? Whether you’re miserable and dream of walking out in a dramatic TikTok-worthy fashion, or if you’re just feeling stagnant and uninspired, leaving your job is a huge decision. The first step is deciding if you can improve what you don’t like about your … Continue reading How to know when it’s time to quit your job →

Preparing for marketing mix modeling: What you need to know

Marketing Technology

Google Analytics 4 is of limited use for attribution modeling. That’s where marketing mix modeling comes in. Katie Robbert on August 25, 2023 Do you see more “unassigned” and “direct” traffic in your Google Analytics account even if you’re careful with your UTM tagging? That’s because data privacy regulations protect the users visiting your website. … Continue reading Preparing for marketing mix modeling: What you need to know →

What brands and retailers need to know about RMNs

Branding Awareness

Michael Greene, head of strategy at Criteo, discusses what needs to change if retail media networks are going to be successful. Constantine von Hoffman on August 23, 2023 Retail media networks (RMNs) are in the unique position of being both the current and next big thing in advertising. Current. Walmart’s RMN, Walmart Connect, is responsible for … Continue reading What brands and retailers need to know about RMNs →

Who is Lenny Rachitsky? And what does he know that you don’t about making millions writing online?

Writing Skills

By Michael Callahan August 20, 2023 Lenny Rachitsky merely thought he’d share some tips. The career software engineer and executive decided to write about seven things Airbnb taught him about building a business. He’d spent seven years at the company, leaving in 2019 as the leader of the team overseeing wooing consumers to the … Continue reading Who is Lenny Rachitsky? And what does he know that you don’t about making millions writing online? →

7 things to know about Carol Tomé, UPS’s CEO

Delivery Services

By Chris Morris July 25, 2023 UPS and the Teamsters pulled off what seemed to many like an impossible task on Tuesday, reaching a collective bargaining agreement that will prevent a strike at the nation’s largest private shipping company. It was a victory both for the union and the company—and it thrust CEO Carol … Continue reading 7 things to know about Carol Tomé, UPS’s CEO →

Marketing on Threads: What you need to know

Facebook Advertisement

Threads has attracted a huge user base and is proving to be a serious Twitter alternative. Here’s what marketers need to know. Nicola Agius on July 12, 2023 Threads has become the fastest-growing social media platform in history since it launched on July 5. Within the first hour alone, it received a whopping five million … Continue reading Marketing on Threads: What you need to know →

IAB Tech Lab’s updated data clean room standards: What marketers need to know

Regulations

Here’s how IAB Tech Lab’s guidance and specifications are paving the way for DCR security and interoperability. Chris Wood on July 12, 2023 IAB Tech Lab has released a finalized first version of guidance and standards for data clean rooms (DCRs). The emerging technology is used by marketers to securely enhance first-party data and help … Continue reading IAB Tech Lab’s updated data clean room standards: What marketers need to know →

3 things to know about Sean Tresvant, Taco Bell’s new CEO

Corporate Appointments

By Chris Morris June 30, 2023 Taco Bell is getting a new CEO. Yum Foods announced Thursday that Sean Tresvant, who’s currently chief brand and strategy officer at the chain, will take over the top spot on January 1, as current CEO Mark King retires. Tresvant has a sterling reputation in the marketing world. … Continue reading 3 things to know about Sean Tresvant, Taco Bell’s new CEO →