Low opens and rising unsubscribes aren’t always execution issues. They often point to strategy problems that start with leadership. Jeanne Jennings on October 24, 2025 It’s easy to assume email problems come from the people hitting send. But sometimes the real issue is much bigger — and higher up the org chart. If you’re … Continue reading Do you know who’s on your email list?
October 24, 2025 Social Security payments will see these 3 changes in 2026: What to know about updates to benefits
September 28, 2025 What to know about leucovorin, the drug the Trump administration says can treat autism The US government has announced controversial guidance on the prevention and treatment of autism in children. New health recommendations aim to discourage pregnant women from taking the painkiller paracetamol—also known as acetaminophen and by the brand name Tylenol—to … Continue reading What to know about leucovorin, the drug the Trump administration says can treat autism
August 22, 2025 What student loan borrowers need to know before Labor Day BY Taylor Hatmaker Student loan borrowers face an ominous deadline as Labor Day approaches. The Trump administration announced earlier this year that it planned to resume collections for borrowers behind on their student loan payments, setting a deadline of “later this summer.” In … Continue reading What student loan borrowers need to know before Labor Day
Struggling to get your brand cited in AI search results? Without visibility, your content stays hidden. Optimize with authority and structure to stand out. MarTechBot on August 4, 2025 In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website … Continue reading What do we think we know about what helps brands gain citations on LLM results?
The advertisers are back, thanks to Elon Musk’s relationship with President Trump. But the audience never left — and that includes B2B buyers. Constantine von Hoffman on July 18, 2025 X (formerly Twitter) has changed a lot in the past couple of years, and for B2B marketers, it may not feel like the obvious … Continue reading B2B marketing on X: What you need to know
Data clean rooms are a great solution to privacy and data sharing issues — if you find the right one. Constantine von Hoffman on July 8, 2025 The way marketers use data is shifting fast, mainly because of privacy laws like GDPR and CCPA. Companies are under pressure to find new ways to analyze … Continue reading Data clean rooms: What you need to know
July 05, 2025 5 things every startup founder needs to know after the idea BY Next Big Idea Club Julia Austin has spent her career as a startup operator, executive coach, educator, investor, and board member. She is on the faculty at Harvard Business School and is faculty cochair of the Arthur Rock Center for Entrepreneurship. … Continue reading 5 things every startup founder needs to know after the idea
Here is the recap of Google’s event with AI updates about connecting earlier with customers, creating dynamic content and developing a fellow advertising expert. Anu Adegbola on May 21, 2025 Google Marketing Live 2025 was – no surprise – all about AI. Again. The event made it clear that AI isn’t just an assistant anymore. … Continue reading Google Marketing Live 2025: Everything you need to know
March 23, 2025 How to know if a shorter workday is best for your company BY Pavithra Mohan There has been lots of chatter in the past few years about the benefits of a shorter workweek, as some companies have tested out four-day work schedules and other variations on the traditional workweek. Back in 2021, on … Continue reading How to know if a shorter workday is best for your company
