Spot the attribution traps that distort your results, run a simple incrementality test and start investing in what truly drives growth. Tom Leonard on August 15, 2025 I may live in a marketing-measurement bubble, but if you’re a brand — especially a consumer brand — you’ve likely felt the itch: “‘Maybe we should think … Continue reading 4 steps to kickstart incrementality without overcomplicating it
By Arianna O’Dell March 29, 2022 The pandemic has prompted us to reevaluate our approaches and philosophies toward work—not just our work-life balance, but our working lives as a whole. When the world could so suddenly change, what is that we value most? In August 2021, 4.3 million workers quit their jobs, another dramatic … Continue reading 5 simple exercises to kick-start your creativity
Katie Sweet — August 16, 2019 Follow @misskatiehrdy — August 16, 2019 Segmentation is all about grouping people together based on shared traits, and it plays a critical role in helping a company better understand and respond to its customer base. Companies often use segments to identify the needs of one customer group over another … Continue reading How to Use Qualitative Research to Kickstart Your Segmentation Process
Connor Neshcov — July 13, 2018 — July 13, 2018 Remember the days when Instagram was nothing more than the trendy new kid on the social media block? How the times have changed. The mammoth of a platform now has over 800 million monthly users and is growing steadily with no end in sight. Whereas … Continue reading 6 Key Tactics to Kick-Start Your Instagram Sales Funnel
Stuart Cross — April 4, 2018 Follow @stuart_cross — April 4, 2018 In recent weeks I’ve come across several examples where leadership teams have been struggling to get important new projects off the ground. In one instance, a three-month gap had emerged between agreeing the need for a particular set of projects and any work … Continue reading How To Kick-Start Problem Projects
Matt Brennan — December 27, 2016 Follow @MattLBrennan— December 27, 2016 As the year winds down it is important to remember that sometimes the best intentions get derailed. Sometimes nothing really goes the way you intended after the morning coffee. That’s ok though – it may not be as hard as you think to kickstart … Continue reading Kickstart Your Blog in the New Year
by Sarah Clark May 21, 2016 Follow @b3netMay 21, 2016 In recent years, the startup ecosystem has truly blossomed. This rise has been driven by factors like ready availability of funds, evolution of technology, fledging domestic markets and reinforcement of different business ideas. The year 2015 saw extreme highs and considerable lows across startup hubs … Continue reading 6 Smart Ideas To Kickstart Your Startup With A Bang
by Mike Brown March 18, 2016 Follow @BuddhaBroIncMarch 18, 2016 Did you know that approximately 56.0 million new posts are published on WordPress every month and approximately 409 million people are reading blogs published on WordPress and that number is growing every day. These numbers are staggering but they don’t even take into account all … Continue reading 101 Blog Post Ideas to Kick-Start Your Content Calendar
by Neil Wood-Mitchell January 26, 2016 Follow @ThreeMotionUKJanuary 26, 2016 How to develop a winning video strategy The inbox is finally cleared, you have caught up on your must do admin and now it’s now time to consider how you intend to make real impact during 2016. The use of Video Marketing is growing rapidly, … Continue reading Kickstart Your Video Marketing Ideas
by Richard Sunley January 6, 2016January 6, 2016 First off, a big Happy New Year to all and thanks for reading. 2016 is now very much under way and a new year of course means the dreaded (or energizing) New Year’s resolution. The new year inspires people to try new things, mend bad habits and … Continue reading 6 Social Media Resolutions to Kickstart 2016
