Susan GilbertAugust 22, 2015 Use the Right Keywords for More Traffic and Leads It seems like an easy question: “What are your keywords?” Yet, surprisingly, rarely does a new client or contact know the answer. Ask yourself this: Is your content being found in search? If your answer is “No” – and, your traffic is … Continue reading Do You Know Your Keywords?
Mike TemplemanAugust 14, 2015 Keywords are the much-maligned components of business blogging. Using keywords has now gained the reputation of being an underhanded technique unsuitable for respectable businesses. In fact, if you look at the websites of well-known newspapers such as The New York Times, you’ll find that they don’t pay any attention to keywords … Continue reading The Dos and Don’ts of Using Keywords for Business Blogging
By Matt Pollnow August 7th, 2015 In the last few years, we have seen several major algorithm updates that impacted the organic rankings for many websites. Some of those impacts were quite negative where many websites that had enjoyed high page 1 rankings in the search results were suddenly nowhere to be found in the first … Continue reading The Benefits Of Ranking For Long Tail Keywords
Margot da CunhaJuly 28, 2015 Raise your hand if you’re a control freak? Perhaps you’re hesitant to admit it, but most PPC employees are. It’s in your nature to want granular control of your keyword lists, ad copy, bidding strategies, etc. Why? Most likely due to that one time you wasted 50% of your company’s … Continue reading Google Transforms Dynamic Search Ads: Say Goodbye to Keywords!
Lyena Solomon June 22nd, 2015 Source: notprovidedcount.com/ SEO: “What’s in a name? That which we call not providedBy any other name would still hide my keywords.”– not Shakespeare SEO’s have almost stopped complaining about Google hiding search keywords. Almost. Searchers are still using keywords to search on desktop, on mobile, on tablet using keyboard, … Continue reading How To Use Landing Pages In Google Analytics To Find Keywords
Cameron SoojianApril 13, 2015 As an inbound marketer, your main goal is to get found by the customer. Within reason, you should do whatever you can to increase your visibility or ranking on Google. For small businesses especially, being a product page SEO expert is critical for competing with big retail sites. Customers prefer convenience, … Continue reading Why Long-Tail Keywords?
Laurie Sullivan @lauriesullivan, (March 19, 2015) Keywords related to services, rather than physical items, rank at the top of the most expensive keywords on Bing, per an analysis released Thursday. The word “mobile” sits at the bottom of the list, but the majority, even those at the bottom in the top 20, like repair, plumber … Continue reading Bing’s Top 20 Most Expensive Keywords
Warren KnightMarch 9, 2015 Being on page one of Google is crucial for growing your business. Did you know that the top three organic positions for a search, receive 58.4% of all clicks? This is according to a recent study conducted by Optify. Websites ranked number one, receive an average CTR (click-through rate) of 36.4%; … Continue reading Success In 5 Steps: Be On Page 1 Of Google For 3 Keywords
How To Identify Keywords With Purchase Intentby Jennifer Blackie February 20th, 2015 What are purchase intent keywords you ask? Purchase intent keywords: action based terms searchers use when ready to buy products or services TWEET. Examples are ‘buy, ‘purchase’, ‘order’. Local keywords are used as well. Keywords with purchase intent vary by industry. A health clinic … Continue reading How To Identify Keywords With Purchase Intent
Ryan VanDenabeeleFebruary 12, 2015 Long-tail keywords aren’t some mystical SEO marketing phrase meant to confuse you with a dazzling smoke and mirrors show. They are a part of a powerful inbound marketing strategy that can drive qualified traffic to your website. The tricky part is finding the right ones your customers use, putting them into … Continue reading Secrets of Using Long Tail Keywords
