Tag Archives: Keywords

SEO Part 2: Keywords

by Christine Watts December 23, 2015 Follow @IOUFinancialDecember 23, 2015 You’ve had your website up and running, but you haven’t paid much attention to SEO, so you are really starting to consider the importance of that focus. You’ve started a blog as a result, so you can write related topics to what your company has … Continue reading SEO Part 2: Keywords →

How To Identify Your “Almost Ranking” Keywords For Quick SEO Wins

SEO Ranking

by Brent Carnduff December 12, 2015 Follow @BrentCarnduffDecember 12, 2015 Search Engine Optimization (SEO) should not be looked at as a “one and done” project – instead it should be part of a broader, on-going marketing plan. Unfortunately, when it comes to on-going SEO, many DIY marketers are given the generic advice to “create great … Continue reading How To Identify Your “Almost Ranking” Keywords For Quick SEO Wins →

Tell Me More, Tell Me More: Semantic Search & Long-Tail Keywords

Search Engine Optimization

by Holly Semanchick November 21, 2015November 21, 2015 Think of the questions you would ask if someone wanted you to purchase shoes for them online: What size? Where will you wear them? What color? A lack of adjectives and factors aside, users would want those results quickly, and scrolling through muck is a waste of … Continue reading Tell Me More, Tell Me More: Semantic Search & Long-Tail Keywords →

How To Make The Most Of Keywords In Your Digital Marketing Plan

Search Engine Optimization

by Dave Orecchio November 13, 2015 Follow @HighTechMKTNovember 13, 2015 You probably understand that keywords play a fundamental role in the success of any digital marketing plan. But how do you turn those popular keywords into warm leads for your business? Let’s look at how you can get the most mileage out of your keywords … Continue reading How To Make The Most Of Keywords In Your Digital Marketing Plan →

Keywords: Dead or Alive?

Search Engine Optimization

Holly SemanchickOctober 7, 2015 Debates in the digital marketing industry are now questioning whether keywords are still king for SEO. The reigning factor used to be the sheer number of keyword usage on a site since Google only collected rankings information based on the keywords seen on pages. And with that simpler process, devious marketers … Continue reading Keywords: Dead or Alive? →

Why Negative Keywords Are Essential to a Keyword Research

SEO Audit

Curt FeatherSeptember 25, 2015 Advertising a community college? You probably don’t want people looking for a community theater or college sports scores. Proper negative keywords are just as important as keywords. According to a study by SiteWit in January 2015, the top three paid spots get 41% of the clicks on the search page. Unfortunately … Continue reading Why Negative Keywords Are Essential to a Keyword Research →

5 Reasons Dynamic Search Ads Are Primed To Replace Keywords

Search Engine Optimization

Rick Backus, (September 22, 2015) Earlier this year, Google upgraded its dynamic-search ads (DSA) program, making it significantly easier for retailers to improve their campaign efficiency, spending and scalability. Finally, advertisers have the ability to build out their campaigns without having to slave over keyword research. If you’re a retailer with a content-rich website and … Continue reading 5 Reasons Dynamic Search Ads Are Primed To Replace Keywords →

3 No-Brainer Ways to Optimize Your Keywords

Search Engine Optimization

Margot da CunhaSeptember 9, 2015 If you ever failed to water your plants, I’m assuming they eventually shriveled up and died. I’m sorry to bring back painful memories, but the same negligent behavior could result in the death of profitability within your PPC account. In order to see ROI, you need to feed your PPC … Continue reading 3 No-Brainer Ways to Optimize Your Keywords →

Queries Over Keywords: What Your Customers Are ACTUALLY Looking For

Search Engine Optimization

Ruthie AbrahamSeptember 1, 2015 During a recent weekly strategy call, a client asked us an excellent question about a piece of the inbound strategy we were executing for them. The question was about SEO–search engine optimization. We had been discussing some upcoming blog posts, and he asked which keywords we were targeting in those blog … Continue reading Queries Over Keywords: What Your Customers Are ACTUALLY Looking For →

How Many Keywords Do I Need in My Company Blog Posts?

Search Engine Optimization

Amanda ClarkAugust 24, 2015 We’re approached by a lot of small business owners who are looking to hire us as ghostbloggers—and we’ll be honest with you: While many of these entrepreneurs are mostly concerned with decent, brand-enhancing content, there are also plenty of them who are keyword-obsessed. And we don’t blame them. If you spend … Continue reading How Many Keywords Do I Need in My Company Blog Posts? →