Jon-Mikel BaileyFebruary 5, 2015 The one constant with SEO (search engine optimization) is change. Search engines have been around since the 90s and have since died a thousand deaths. I recently read a post about the many deaths of SEO (literally recounting all the times SEO has died). Great article, but I especially liked the … Continue reading SEO: Do Keywords and META Tags Still Matter?
Marisa SmithFebruary 4, 2015 In 2013 a seismic shift hit the world of SEO, and search experts are still trying to figure out what they think about it. Google’s Hummingbird changed some major rules about how its search algorithms work, and many businesses still don’t know how to update their SEO strategies to fit the … Continue reading 3 Keys to Finding the Right Keywords in 2015
Barry FeldmanJanuary 23, 2015 Winning at SEO calls for outmaneuvering the field. Let’s examine how to find keywords your competitors aren’t using—with tactics they don’t even know about. “Keywords don’t matter much anymore.” You find it written everywhere lately. I asked a friend who eats analytics for breakfast and snacks on SEO all day long, … Continue reading How to Find Keywords People Use (But Your Competitors Don’t)
Claire Broadley December 14, 2014 When searching, being specific really helps. When searching for a piece of content or a product via Google, you probably experiment with a variety of search terms until you find a specific phrase that brings up the results you want. This process gives us some valuable clues about search. … Continue reading Why Use Long Tail Keywords In Web Content?
by Laurie Sullivan, September 29, 2014 A Forrester Consulting study released Monday shows that some 24% of participating marketers spent between $1 million and $9.9 million on content marketing in 2013. Nearly one-quarter of survey respondents are expected to increase investment this year. The survey, commissioned by search agency Acronym, reveals that keywords are an … Continue reading Increase In Content Marketing Investments Compensating For Keywords Not Provided
While offering a great product or service is essential to a business’ success, their online presence is just as important. Since the majority of consumers are using search engines to find products or services, it’s very important for a business to appear above their competitors in search results. The importance of positioning on a search … Continue reading Picking the Best Keywords for Your Business
According to eMarketer, the digital video advertising industry raked in almost $5.8 billion in 2013, up 40 percent from the previous year. What’s the cause behind this massive increase? The best websites appeal to the major senses – sight (photos, text) and sound (music, dialogue) – while telling a story that can erase the constraints of … Continue reading Back to Basics: How to Craft Your Video Marketing Strategy
