Dorien Morin-van DamApril 13, 2015 Don’t you sometimes feel that Social Media Marketing is like quicksand? This everchanging world can certainly be overwhelming to business owners who work hard on their marketing strategy. The good news is that there are ways to monitor the changes, decide whether they affect you and adjust accordingly. Before presenting … Continue reading Oars to Keep You Afloat in Social Media Marketing Quicksand
Darnelle O’BrienApril 8, 2015 In February last year, LinkedIn opened its publishing platform: LinkedIn Pulse to the public. It’s now rolled out access to the masses and you can publish your own posts via the LinkedIn platform. Some clients have been self-posting their delicious content via Pulse for a few months now. While they happily … Continue reading How To Get Your Finger On The LinkedIn Pulse, And Keep It There
Vanessa DiMauroApril 6, 2015 I sometimes hear managers say to their reports “Just keep on doing what you’re doing.” As soon as I hear this, I begin to wonder: “Do they know where they’re going with what they’re doing?” When it comes to social business, “keep on doing” often means the firm’s online activities may … Continue reading “Just Keep Doing What You’re Doing?” Stop, Then Find Your Way
Vishal PindoriyaApril 3, 2015 Whether you’re an agency that handles social media accounts for multiple clients, a one-person agency that handles just a few clients, or a solo manager in charge of your company’s social accounts, there’s one truth that applies across the board: social media marketing, in all of it’s beautiful, wonderful glory, is … Continue reading Social Media Insanity: How To Keep Sane
Annaliese HenwoodMarch 21, 2015 The past two articles I’ve shared on blogging are full of introductory advice and handy resources to get you started with your own blogging efforts. From now on, I plan to go further in-depth with my curated content to help you get adjusted to regular blog activity. Did you read the last … Continue reading How to Keep Your Business Blog Organized
Digital marketers place a lot of emphasis on conversions – and for good reason. Conversions (or desired actions that you want your users to take, such as downloads or sales) represent success. But of course, success doesn’t end there. You’ve now created a relationship that needs to be nurtured if you want to guide … Continue reading How To Use Post-Conversion Engagement To Keep Your Valuable Leads And Customers
Columnist David Rodnitzky weighs the pros and cons of trusting Google and Facebook with your marketing analytics data. David Rodnitzky on March 10, 2015 Google and Facebook are in an arms race to provide the best ad tech they can to advertisers, and they’re willing to do it for little to no cost. This article … Continue reading All Your Marketing Data Belongs To Google & Facebook — Will You Keep It There?
Business.comFebruary 22, 2015 Accurately managing inventory is an important function for a small business to ensure that the products customers want are available when they want them, and to provide the level of service that makes customers want to buy again. But, carrying inventory presents costs, and ties up cash you might want to invest … Continue reading Keep Track of Your Precious Cargo: Tips for Inventory Management
Courtney HuntFebruary 12, 2015 The year may not feel that “new” anymore, but it’s not too late to vow to take better care of ourselves in cyberspace. Here are my thoughts on the commitments people should make (and keep!), not just in 2015 but every year. Sticking with these digital resolutions won’t be easy – I … Continue reading 5 Digital Resolutions Everyone Should Make (and Keep!)
Dave BrockFebruary 8, 2015 Over the past several weeks, I’ve seen a number of sales people and teams on the verge of “rescuing defeat from the jaws of victory.” In each case, they had managed to get personal referrals to people they really wanted to meet. These referrals were pure gold-opening doors that might otherwise … Continue reading Personal Referrals — Keep Them Personal
