October 12, 2025 Why Grand Central Station just replaced all of its ads with art Commuting in New York City can be a relentless sensory overload—the hustling, the pushing, the yelling, the ads whirling from every side. Getting to work can feel like a frantic race of people trying to escape the train station all … Continue reading Why Grand Central Station just replaced all of its ads with art
September 29, 2025 Why Maxwell House coffee just changed its name to Maxwell Apartment Maxwell House is doing some downsizing. For a limited time, it’s changing its name to Maxwell Apartment. Just in time for National Coffee Day, the coffee brand owned by the Kraft Heinz Company announced that while supplies last, it’s selling a … Continue reading Why Maxwell House coffee just changed its name to Maxwell Apartment
September 17, 2025 Just laid off? Here’s how to figure out what’s next When I was laid off from my dream job, these storytelling practices helped me figure out an even better future. span>span]:whitespace-nowrap”> Five years ago, I sat under a tree and cried. It was Cinco de Mayo 2020, and I woke up to … Continue reading Just laid off? Here’s how to figure out what’s next
How To Report On Conversions, Not Just Traffic by Laurie Sullivan , Staff Writer, September 5, 2025 Ryan Jones, marketing manager at SEOTesting in the U.K., has been pushing out valuable insights on LinkedIn during the past few days. “Most SEOs stop at reporting on traffic,” Jones wrote in a post, “but traffic isn’t the business … Continue reading How To Report On Conversions, Not Just Traffic
AI is transforming the customer experience space, and we’re witnessing the start of an arms race. Mike Pastore on August 4, 2025 Last week, Salesforce and ServiceNow invested $ 1.5 billion in Genesys, a customer experience vendor that built its business powering contact centers. Genesys was one of the pioneers of cloud-based contact centers, … Continue reading Salesforce’s investment in Genesys is strategic, not just financial
August 02, 2025 Just 7% of small-business owners say the child care crisis is a critical problem. Here’s why BY Inc. Child care costs are growing. Access is declining. But small businesses aren’t too concerned about the impact on business. The National Federation of Independent Business recently released its quadrennial report on the most pressing problems … Continue reading Just 7% of small-business owners say the child care crisis is a critical problem. Here’s why
July 31, 2025 These are the perks workers are looking for right now (and it’s not just to work from home) BY Sander Van’ t Noordende In the current climate of economic volatility, changing workforce expectations, and ongoing systemic talent scarcity, the employer–talent dynamic faces new challenges. But the latest data tells a different story: not … Continue reading These are the perks workers are looking for right now (and it’s not just to work from home)
July 25, 2025 Colleges now have to prove their value to applicants, not just the other way around BY Kelly Dore College admissions are at a critical juncture. Enrollment patterns are changing, with the enrollment cliff now in full view. AI is transforming how students apply to college and how schools evaluate their potential. Additionally, institutions … Continue reading Colleges now have to prove their value to applicants, not just the other way around
July 21, 2025 Storytelling isn’t just for marketing BY Ben Wintner In an era where consumers are flooded with choices and noise, the most enduring brands aren’t just the ones with the best features, they’re the ones that make people feel seen. That philosophy guides us at Michael Graves Design, as we believe that great design … Continue reading Storytelling isn’t just for marketing
Causal AI brings audit-grade clarity to GTM, enabling a shift from cost-center thinking to asset-based strategy in marketing and sales. Mark Stouse on July 17, 2025 For as long as most of us can remember, go-to-market (GTM) operations — especially marketing and sales — have been treated almost entirely as operating expenses. The logic … Continue reading Your GTM spend isn’t just an expense — it’s an asset
