Anton Eliasson — September 24, 2018 Follow @antoneliasson — September 24, 2018 Creative content is the most important part of a successful mobile video ad. Your photos, videos, Stories, copy, and music matter. They are the only things your customers see and therefore are your biggest chance to grow your business. That’s why we’re opening … Continue reading The Mobile Video Era is Just Beginning
Look to Google Shopping Ads best practices for ways to maximize sales with Bing Ads. History has a knack for repeating itself. More than 100 years ago, Ford dominated with mass-produced automobiles until GM, and others eventually caught up. Apple OWNED the smartphone market with the 2007 iPhone launch, but Samsung and others out-innovated the … Continue reading Expert management of Bing Shopping Ads just got easier
Did Ad Blocking Just Flip From Protection Racket To Mobile Marketing Saviour? by Sean Hargrave , Staff Writer, August 17, 2018 Do not adjust your computer screen, but today looks like the day from which we can start saying ad-blocking — or at least the technology — might well be a force for good. Eyeo, … Continue reading Did Ad Blocking Just Flip From Protection Racket To Mobile Marketing Saviour?
Amanda Clark — July 5, 2018 Follow @GrammarChicInc — July 5, 2018 geralt / Pixabay It goes without saying that, when you’re applying for employment, having a good resume is essential. What many jobseekers don’t realize, though, is that the process of writing a resume can be tremendously advantageous—and in more ways than one. It … Continue reading A Good Resume Helps Your Job Search (And Not Just in the Ways You Think)
John Coleman — June 29, 2018 — June 29, 2018 What does the Kanban Guide for Scrum Teams (at https://www.scrum.org/resources/kanban-guide-scrum-teams) say about work in progress limits? “Kanban (n): a strategy for optimizing the flow of stakeholder value through a process that uses a visual, work-in-progress limited pull system. ….. Optimizing flow requires defining what flow … Continue reading Professional Scrum with Kanban (PSK) – Don’t Just Limit WIP – Optimize It!
Let’s Just Agree That Location Data Is Inaccurate by Thomas Walle , Op-Ed Contributor, June 5, 2018 Location data sellers typically tell brands that they know that a user went to the Starbucks at 33rd and 5th in New York at 5 p.m. But, if you know how location data works, you know that it’s … Continue reading Let’s Just Agree That Location Data Is Inaccurate
Liz Kislik — June 4, 2018 Follow @lizkislik — June 4, 2018 No matter how high our hopes are for a newly promoted manager, things often go remarkably wrong. Sometimes it’s the new manager’s attitude or belief. For instance, I’ve worked with a previously responsible employee who viewed his promotion as justification to stop handling … Continue reading 5 Things to Do If Someone You Just Promoted Messes Up
Kayla Sloan — May 13, 2018 — May 13, 2018 StartupStockPhotos / Pixabay When freelancers first get started there is almost always that question of whether or not they’ll get clients. After all, with no clients there is no income and they won’t make it as a freelancer. But after landing their first one, they … Continue reading Should Freelancers Limit Themselves to Just One Client?
Joanne McDonagh — April 19, 2018 Follow @rezoomo_com— April 19, 2018 It is safe to say with the amount of statics out there, recruitment marketing is not a fad. That being said, there is still a reasonably sized group of professionals in the recruitment industry that don’t realise the difference between an ATS and recruitment … Continue reading Attract Candidates, Don’t Just Track Them
You may associate behaviorally triggered emails with e-commerce, but contributor Jose Cebrian explains scenarios that work for financial services, B2B, healthcare, travel and entertainment. Jose Cebrian on April 12, 2018 In the world of marketing, there are three main types of campaigns. The most common is the planned marketing campaign: A company decides … Continue reading Behavioral triggered emails: Not just for e-commerce anymore