Jon-Mikel Bailey — November 20, 2019 Follow @jonmikelbailey As you take stock of the year and look back on all of your marketing efforts, now is a good time to take a hard look at your website. Your website is many things: Your virtual sales department The hub of your marketing and communications outreach An … Continue reading Is Your Website Busy Converting, or Just Busy?
Steve Johnson — November 19, 2019 Follow @sjohnson717 Years ago, I was in the San Francisco airport watching another traveler shuffle a handful of index cards. I instantly recognized the cards as user stories. (In those days, before everything was stored in JIRA, we used index cards—a technique I still recommend to new product managers.) … Continue reading Are Product Teams Just Paying Lip Service to Customers’ Needs?
Tim McCormick — November 12, 2019 Follow @https://twitter.com/saasoptics I often talk about B2B SaaS metrics from the perspective of what investors want. If you don’t have easy access to the metrics they expect (or, worse, if they’re wrong), your valuation could suffer, and that’s the last thing SaaS founders, CEOs and CFOs want to hear. … Continue reading SaaS Metrics Aren’t Just for Investors: Here’s Why You Need Them Too
Ed Muzio — October 21, 2019 Follow @edmuzio You hire a neighborhood teen to mow your lawn and trim your hedges every week. “Keep everything looking clean” is all you ask, and you’re happy to pay the modest fee for the service. The thing is, he wants to talk tools. He’s proud to show you … Continue reading Have a Talent Strategy, Sure — Just Quit Talking About It So Much
Peter Götz — September 13, 2019 Follow @petersgoetz — September 13, 2019 Software developers are mostly guys, happy to work by themselves at night in dark rooms. And they turn coffee, cola and pizza into code. Right? My experience so far To be honest, the longer I have worked in software development the more wrong … Continue reading The Development Team in Scrum – Just Developers or a Real Team?
Denise Broady — August 23, 2019 Follow @dvubroady — August 23, 2019 Managing a multi-generational workforce can be hard. What’s the best way to support generational needs to attract, retain, and engage employees. Today’s labor market is the most diverse ever, with companies hiring more hourly workers than ever before. Add to the mix that … Continue reading Can’t We All Just Get Along?
The data show growth for other retailers, but Amazon captured the bulk of sales. Greg Sterling on July 19, 2019 Amazon said this Prime Day (July 15-16) was “the largest shopping event in Amazon history,” with sales exceeding Black Friday and Cyber Monday combined. Indeed, Prime Day has established itself as a third online shopping mega-event (the … Continue reading Just how black was ‘Black Friday in July’ for retailers not named Amazon?
Paul Keijzer — June 20, 2019 Follow @Paul_Keijzer — June 20, 2019 Who makes a good leader? This is a question that experts have contemplated across countless leadership books and articles. Business owners and executives around the world have different perspectives on the approaches and qualities required for successful leadership. History makes it evident that … Continue reading Is Age Just a Number When It Comes to Leadership?
Annette Franz — May 23, 2019 Follow @annettefranz — May 23, 2019 Image courtesy of Pixabay How do leaders drive (lasting) change? Last week, I enjoyed spending a few days in Vegas, speaking and networking at Fiserv’s annual client Forum. The keynote on the second day of the event was Troy Aikman, who was interviewed … Continue reading Leaders Need to Show, Not Just Say
Esther Cohen — April 16, 2019 — April 16, 2019 A great project plan can make your life as a project manager much easier. Learn how to create a project plan in this detailed guide. It all starts with the project plan. While we’ve talked about communication plans, risk management plans, and even work breakdown … Continue reading How to Create a Great Project Plan in Just 7 Steps