Esther Cohen — April 16, 2019 — April 16, 2019 A great project plan can make your life as a project manager much easier. Learn how to create a project plan in this detailed guide. It all starts with the project plan. While we’ve talked about communication plans, risk management plans, and even work breakdown … Continue reading How to Create a Great Project Plan in Just 7 Steps
Facebook will likely continue to push the boundaries of private messaging for the next evolution of advertising on the platform. Steve Weiss on April 5, 2019 Mark Zuckerberg recently announced that Facebook’s family of apps will be pivoting to privacy and focusing on enabling private, fully encrypted messaging in his seminal 3,200-word pledge for … Continue reading Facebook’s shift to privacy is just a play on emerging market dynamics
Dave Pributsky — April 3, 2019 Follow @daveprib — April 3, 2019 Consumers have high expectations for companies to prioritize corporate social responsibility (CSR). At the same time, however, many consumers don’t make it a part of their decision-making process when buying — even though they want to support companies whose CSR initiatives resonate with … Continue reading Don’t Hug Just Any Tree: Positioning Your Company Behind the Right Causes
Here are six lessons for marketers from the “Replication Crisis” in the sciences to keep in mind as you design your next round of A/B tests. Nathan Labenz on March 25, 2019 In today’s digital-first advertising world, many marketing leaders aspire to conduct marketing as a science. We speak in scientific terms – precision, … Continue reading Are your A/B tests just junk science?
Colleen McKenna — March 5, 2019 Follow @Colleen_Intero — March 5, 2019 I have a client or two that always answer the question, “How are you?” with one of my favorite answers, “Living the dream.” Are they? I think they may be. Are you? Have you thought about that lately? And, crazier, do your peers, … Continue reading Living the Dream is Not Just a Cliche
Simon Cooper — January 29, 2019 — January 29, 2019 At some point during your career working for a SaaS business, you will unfortunately come across a situation where the client wants a financial compensation. The reasons for this can come from a number of places, but often come from failure in the technology that … Continue reading Your Enterprise Client Has Just Asked for Financial Compensation. What Could You Do?
Ross Sibbald — January 25, 2019 Follow @https://www.twitter.com/rosssibbald — January 25, 2019 The year 2020 is just around the corner and before you know it, it will be here! It is a date of almost legendary proportions and for many years it has been a landmark date in terms of strategy planning for many blue … Continue reading Stop Just Reading About Email Marketing Trends and Start Implementing Them
Here’s how email marketers can sidestep the perils of a too-long holiday promotional period. Robin Kurzer on December 12, 2018 As Black Friday and Cyber Monday have begun to merge into a single blockbuster weekend to kick off the holiday shopping season, many enthusiastic marketers are pushing sales and promotions well past the weekend. But are … Continue reading Why some marketers say Cyber Week is just too long
Cameron Priest — November 13, 2018 — November 13, 2018 Bytedance is one of China’s fastest growing tech startup. Founded in 2012, the company controls a suite of popular apps to curate articles, videos, and other non-text-based content. Under the banner of Bytedance is Toutiao, its flagship product, which acts as a one-stop shop for … Continue reading Bytedance, China’s Fastest Growing Social Network, Just Entered eCommerce. Here’s What You Need to Know
Anton Eliasson — September 24, 2018 Follow @antoneliasson — September 24, 2018 Creative content is the most important part of a successful mobile video ad. Your photos, videos, Stories, copy, and music matter. They are the only things your customers see and therefore are your biggest chance to grow your business. That’s why we’re opening … Continue reading The Mobile Video Era is Just Beginning