Jonathan Crossfield July 14, 2020 For a long time, the mantra of social media marketing was COPE – Create Once, Post Everywhere. Who could argue with that? Simple. Efficient. Fast. And there are plenty of professional social media tools that allow marketers to post to multiple accounts simultaneously and at scale. Currently, I write articles … Continue reading Crossposting Strategies: It’s Not Enough for Marketers to Just COPE on Social Media
Ali Robertson — June 12, 2020 A focus on personal time considerations is normal When selling a business, most owners will clearly be focused on their own internal timing issues. These will likely include personal factors such as planning to retire at a certain age, in addition to business factors such as selling the business … Continue reading M&A tips: Consider Timing, but Not Just Your Own
Kathy Oneto — May 28, 2020 We’re all stretched right now. Yet, we need to be pivoting and actively problem-solving as the world changes around us. It’s all too easy to get mired in day-to-day business operations and find it hard to carve out time to do the strategic thinking and planning you need to … Continue reading How to Unlock Insights and Get Into Action in Just 30 Minutes
Daniela Maestres — May 27, 2020 Photo by Pawel Szvmanski on Unsplash How people and businesses are trying to prepare for a new world that hasn’t been created. A week ago I received a newsletter from a branding agency with the subject Welcome to the new normal. A concept that I’ve been hearing and reading … Continue reading It’s Not Time for New Beginnings (Just Yet)
Alexandra Fasulo — May 15, 2020 One of the fastest growing apps in the world right now is video sharing sensation: TikTok. With over 800 million monthly users, regarded as the second most downloaded app of 2019 (with WhatsApp clinching the number one spot), TikTok is changing how social media addicts, influencers, and brands interact … Continue reading 5 Ways to Grow Your TikTok Following in Just One Month
For many sophisticated marketing technology platforms, it is nearly impossible to be a technology-only company. Amy Gesenhues on May 6, 2020 Recently, one of Acquia’s customers who had not previously worked with the digital experience platform’s professional services team reached out to set up a meeting. The customer was being approved for an FDA test … Continue reading Vendors go all-in on professional services to speed digital transformation
Jim Moliski — March 24, 2020 Are your salespeople prepared for the unique challenges of virtual selling? Before this month, at least 70 percent of sales calls were virtual, according to a study from Inside Sales. With the effects of the current pandemic, that number has skyrocketed. Great web conferencing platforms are within everyone’s reach, … Continue reading Virtual Selling Just Became Vital to Your Business
Email marketers need better insights — and vendors are acquiring products and talent to meet their growing demands. Jennifer Cannon on March 4, 2020 While a spate of recent acquisitions in the email martech sector indicates a growing demand for these technologies and services, the consolidation of different toolsets suggests vendors are starting to … Continue reading Email martech consolidation shows just how important deliverability is
Christiaan Verwijs — December 30, 2019 When is someone a stakeholder, really? It’s such a simple question that you can’t help but wonder why we’re even asking it. The Scrum Framework relies heavily on involving stakeholders. And for good reason. You need them to validate your assumptions and to determine what is valuable (and what … Continue reading Actual Stakeholders? Or Just Your Audience?
Why organizations are re-imagining the role and expectations of senior marketing leaders. Amy Gesenhues on December 17, 2019 The chief marketing officer role has had quite a ride this year, with many brands falling in — and out — of love with the C-level marketing position in 2019. Coca-Cola announced this week it was promoting … Continue reading Is it time to say good-bye to the CMO role or just give it a new acronym?