Peter Götz — September 13, 2019 Follow @petersgoetz — September 13, 2019 Software developers are mostly guys, happy to work by themselves at night in dark rooms. And they turn coffee, cola and pizza into code. Right? My experience so far To be honest, the longer I have worked in software development the more wrong … Continue reading The Development Team in Scrum – Just Developers or a Real Team?
Denise Broady — August 23, 2019 Follow @dvubroady — August 23, 2019 Managing a multi-generational workforce can be hard. What’s the best way to support generational needs to attract, retain, and engage employees. Today’s labor market is the most diverse ever, with companies hiring more hourly workers than ever before. Add to the mix that … Continue reading Can’t We All Just Get Along?
The data show growth for other retailers, but Amazon captured the bulk of sales. Greg Sterling on July 19, 2019 Amazon said this Prime Day (July 15-16) was “the largest shopping event in Amazon history,” with sales exceeding Black Friday and Cyber Monday combined. Indeed, Prime Day has established itself as a third online shopping mega-event (the … Continue reading Just how black was ‘Black Friday in July’ for retailers not named Amazon?
Paul Keijzer — June 20, 2019 Follow @Paul_Keijzer — June 20, 2019 Who makes a good leader? This is a question that experts have contemplated across countless leadership books and articles. Business owners and executives around the world have different perspectives on the approaches and qualities required for successful leadership. History makes it evident that … Continue reading Is Age Just a Number When It Comes to Leadership?
Annette Franz — May 23, 2019 Follow @annettefranz — May 23, 2019 Image courtesy of Pixabay How do leaders drive (lasting) change? Last week, I enjoyed spending a few days in Vegas, speaking and networking at Fiserv’s annual client Forum. The keynote on the second day of the event was Troy Aikman, who was interviewed … Continue reading Leaders Need to Show, Not Just Say
Esther Cohen — April 16, 2019 — April 16, 2019 A great project plan can make your life as a project manager much easier. Learn how to create a project plan in this detailed guide. It all starts with the project plan. While we’ve talked about communication plans, risk management plans, and even work breakdown … Continue reading How to Create a Great Project Plan in Just 7 Steps
Facebook will likely continue to push the boundaries of private messaging for the next evolution of advertising on the platform. Steve Weiss on April 5, 2019 Mark Zuckerberg recently announced that Facebook’s family of apps will be pivoting to privacy and focusing on enabling private, fully encrypted messaging in his seminal 3,200-word pledge for … Continue reading Facebook’s shift to privacy is just a play on emerging market dynamics
Dave Pributsky — April 3, 2019 Follow @daveprib — April 3, 2019 Consumers have high expectations for companies to prioritize corporate social responsibility (CSR). At the same time, however, many consumers don’t make it a part of their decision-making process when buying — even though they want to support companies whose CSR initiatives resonate with … Continue reading Don’t Hug Just Any Tree: Positioning Your Company Behind the Right Causes
Here are six lessons for marketers from the “Replication Crisis” in the sciences to keep in mind as you design your next round of A/B tests. Nathan Labenz on March 25, 2019 In today’s digital-first advertising world, many marketing leaders aspire to conduct marketing as a science. We speak in scientific terms – precision, … Continue reading Are your A/B tests just junk science?
Colleen McKenna — March 5, 2019 Follow @Colleen_Intero — March 5, 2019 I have a client or two that always answer the question, “How are you?” with one of my favorite answers, “Living the dream.” Are they? I think they may be. Are you? Have you thought about that lately? And, crazier, do your peers, … Continue reading Living the Dream is Not Just a Cliche