By Jeff Beer June 11, 2022 The all-white blind taste test commercial set is an immediately familiar setting. The only distinguishable features are the products and the participant—no other distractions. In its newest ad campaign, the ironically edgy canned water brand Liquid Death launches a new series of flavored sparkling waters, and … Continue reading Advertising might just be amusing itself to Liquid Death
Are Emerging Martech Trends Good For Business, Or Just Hype? by Colin Kirkland , June 15, 2022 Emerging technologies such as blockchain, artificial intelligence (AI), and internet of things (IoT) platforms –– systems of interrelated computing devices –– are gaining traction in the marketing world. But how effective are they in terms of turning a … Continue reading Are Emerging Martech Trends Good For Business, Or Just Hype?
By Scott Dust June 03, 2022 Organizations are hiring remote employees in droves. This has made the lives of hiring managers much easier, because doing so significantly broadens the talent pool. Employees seem to enjoy it as well, as it has become an important source of flexibility and, in turn, overall well-being. However, there’s … Continue reading Your remote employees aren’t disloyal. They just need more of this
By Anna Barford and Jane Nelson May 21, 2022 It can be difficult to see a way out of the current cost-of-living crisis. Prices continue to rise, and there are fears that if nothing changes, many families will face serious financial hardship. The effects of this will be devastating. Poverty causes premature death, poor nutrition, … Continue reading A living wage doesn’t just benefit workers. It benefits businesses and society, too
By Dave Carhart May 11, 2022 When you started your first job, someone probably advised you to stay in it for at least a few years. At the very least, it was critical to tough it out for a full year to really determine if it was a fit while avoiding … Continue reading People are quitting jobs they just started. Here’s what managers can do
By Dan Woods April 13, 2022 For decades, cybersecurity experts have been held back by a relative lack of federal involvement across a range of issues in cyberspace. Now they’ve finally got their wish, but will the Bureau of Cyberspace and Digital Policy (CDP), which the State Department announced last week, focus on … Continue reading The new cyberspace agency needs to tackle fraud, not just cyberattacks
Just A Third Of Marketers Gain Insights Fast Enough To Make Decisions by Laurie Sullivan @lauriesullivan, April 20, 2022 Despite the reach and the need for more data, only 33% of marketers strongly agree they gain insights fast enough for impactful decision-making, and just 51% currently have employees who are dedicated to analytics, while about … Continue reading Just A Third Of Marketers Gain Insights Fast Enough To Make Decisions
3D Ads: Important New Trend — Or Just Super-Annoying? by Todd Wasserman , April 8, 2022 3D films have been around for more than a century, and have been mostly relegated to a niche category, with the exception of 2009’s “Avatar.” If you do a Google search for “3D advertising,” what you get is mostly … Continue reading 3D Ads: Important New Trend — Or Just Super-Annoying?
By Christopher Zara March 16, 2022 Daniel Lamarre was three months away from publishing what might have been a routine business book in 2020 when the COVID-19 crisis swept in and changed the fate of his company and the world. Within days of the first outbreaks in North America, Cirque du Soleil, the famed … Continue reading How do you lead a company through the worst of times? Just ask the CEO of Cirque du Soleil
By Mark C. Crowley March 05, 2022 It is rather staggering that nearly 69 million people quit their jobs in America last year—and the common assumption is that everyone who resigned found a new employer willing to give them a meaningful bump in pay. Aligned to this thinking, of course, companies could effectively end … Continue reading It’s not just money. This is what’s still driving the Great Resignation
