Tag Archives: Junk

Are your A/B tests just junk science?

Here are six lessons for marketers from the “Replication Crisis” in the sciences to keep in mind as you design your next round of A/B tests. Nathan Labenz on March 25, 2019 In today’s digital-first advertising world, many marketing leaders aspire to conduct marketing as a science. We speak in scientific terms – precision, … Continue reading Are your A/B tests just junk science? →

Why Emails End Up in the Junk Folder

Email Marketing Mistakes

Jim Anthony — June 23, 2018 Follow @JimSoMark — June 23, 2018 Don’t you hate it when you’re watching your favorite team and the refs keep bombing your favorite players with flags? It’s like they won’t even let them do their job. You might even think the refs are trying to prevent your team from … Continue reading Why Emails End Up in the Junk Folder →

Bounce rate: Important metric or junk data?

SEO Metrics

For a lot of organizations, bounce rate is a meaningless part of reported KPIs. Contributor Alan K’necht explains how you can put bounce rate into context to give it greater meaning. Alan K’necht on December 5, 2017 Over the 20-plus years since the inception of website analytics, various KPIs (Key Performance Indicators) have come … Continue reading Bounce rate: Important metric or junk data? →

3 Reasons to Check Your Junk Mail Folder

Email Marketing Tips

Jeremy Durant — October 30, 2017 Follow @BopDesignSD — October 30, 2017 From time to time on our blog, we share business development and sales tips that help with nurturing or converting B2B marketing leads. In this post, the message is simple: you should check your email junk folder at least once a day. Why? … Continue reading 3 Reasons to Check Your Junk Mail Folder →

Beyond the Junk Folder: How Spam Can Undermine Your Future Messaging

Email Marketing Optimization

by Seamas Egan June 27, 2016 Follow @SeamasEganJune 27, 2016 Email marketers have long been wary of the spam folder and avoid it like a black hole that could trap their messages where their contacts will never see them. A message in the spam folder likely removes all possibility for click-through and conversion, so email … Continue reading Beyond the Junk Folder: How Spam Can Undermine Your Future Messaging →

Cigarettes, junk food drive sales growth

Sales Guide

Mark Hawthorne, Senior Editor November 22, 2014 Australians are spending 10 per cent of the nation’s annual grocery bill on tobacco products, and one in every five dollars spent at supermarkets goes on cigarettes or junk food, according to confidential industry data. Australians now spend 10 per cent of the … Continue reading Cigarettes, junk food drive sales growth →