Kate Lindsay — July 13, 2019 — July 13, 2019 There’s nothing like spending hours perfecting your beautiful new display ad and sending it off into the wilds of the Google Display Network (GDN) and Facebook. You’ve got a big red button, a blue background (that universally appealing color, right?), and the word “FREE” in … Continue reading I’ve Designed 100+ Display Ads: Here’s What I Learned
Arik Hanson — March 13, 2019 — March 13, 2019 If there’s one thing I learned from my years on the corporate side (and in my years since working with larger corporate clients) it’s this: Managing up is everything. I’ve seen many people who are/were talented strategists and writers passed up for promotions because they … Continue reading How to “Manage Up”: 5 Tips I’ve Learned Over 20+ Years
Matt Wasserlauf — January 17, 2019 — January 17, 2019 One of the greatest lessons I ever learned about being an entrepreneur I learned in college. But it wasn’t from the classroom. And it came from failure. During my junior year at Indiana University, I was on spring break in Sarasota, Florida when I met … Continue reading The 4 Most Important Lessons I’ve Learned as an Entrepreneur
Jason Yormark — September 14, 2018 Follow @jasonyormark — September 14, 2018 geralt / Pixabay Hindsight is always 20/20, but I often wonder if I had the opportunity to go back in time and advise my younger self on a career path, what would I tell him? Hair care aside, I almost always think to … Continue reading Marketing Job Hunting In Your 40s: 5 Things I’ve Learned
What marketing lies are you telling yourself? Contributor Joe Hyland comes clean with five marketing misconceptions that he’s pledging to overcome. Joe Hyland on November 10, 2017 Marketers, if trust is our greatest currency, why are we lying so much? Apologies in advance for the cynicism — maybe I woke up on the wrong … Continue reading A CMO confession: The 5 marketing lies I’ve told myself
Spencer X. Smith — August 11, 2017 Follow @spencerXsays — August 11, 2017 If you’re interested in using social media to engage with your customers, you’ve probably spent some time memorizing some rules about when to post on each social network. Maybe you’ve studied a chart like this one: For LinkedIn, the traditional wisdom says … Continue reading These 5 Lessons I’ve Learned Will Make You Rethink How You Use LinkedIn
Asher Rumack — December 15, 2016 — December 15, 2016 If you’re in a field where either the people or the work you’re producing are labeled “creative,” you likely signed up to create meaningful, fulfilling experiences. And if you’re idealistic like me, you may even say you’re here to bring beauty into the world. Yet … Continue reading The 15 Most Important Lessons I’ve Learned in Creative Work
by Benjamin Brandall July 24, 2016July 24, 2016 We’ve all been baited into those lists of recycled tips where the author lists 10,000 excruciating content creation tips, all of which you’ve heard over and over again. I’m pretty sick of it, so thought I’d compile something from my personal experience from a year of writing. … Continue reading Content Creation: What I’ve Learned From Writing 157 Articles This Year
by Shelley Hoppe February 29, 2016 Follow @SoutherlyCommsFebruary 29, 2016 As those of you who follow our blogs will know, we’re big advocates of recruitment and employer brand messaging. This is a no-brainer to me, as recruitment marketing sits neatly between our two main areas of expertise in employee engagement and content marketing. As we … Continue reading 3 Surprising Questions I’ve Been Asked About Recruitment Marketing
by Brent Pohlman January 31, 2016 Follow @brentpohlmanJanuary 31, 2016 Everything I read these days indicates that companies are increasing their social media budgets. However, if you read closely, these people are not the people in the trenches. Most of them are consultants who are trying to show people the overwhelming value of social media. … Continue reading Why I’ve Cut Back My Resources on Social Media
