By Yonason Goldson July 16, 2023 Look before you leap. You can’t be too careful. An ounce of prevention is worth a pound of cure. Yes, it’s a dangerous world out there, and there are many good reasons to be afraid. So many, in fact, that we have an encyclopedia of conditions associated with fear. Arachnophobia is … Continue reading Try this strategy to conquer the fear of fear itself
By Jared Newman January 31, 2023 When Jumbo launched in 2019, it promised to simplify the process of protecting your privacy and security. With just a few taps, the app for iPhone and Android would improve your privacy settings on sites like Facebook and LinkedIn, regularly delete your Google search history, and monitor your … Continue reading Jumbo, a once-great privacy app, reinvents itself
Defend Against Consumer Tradedown: It’s Your Brand Versus… Itself by Hunter Thurman , December 23, 2022 The following was previously published in an earlier edition of Marketing Insider. As product marketers face inflationary pressures, many wonder, at what point will people switch from premium to store brands? But neuroscience reveals this fallacy. Consumer data shows … Continue reading Defend Against Consumer Tradedown: It’s Your Brand Versus… Itself
Defend Against Consumer Tradedown: It’s Your Brand Versus… Itself by Hunter Thurman , October 3, 2022 As product marketers face inflationary pressures, many wonder, at what point will people switch from premium to store brands? But neuroscience reveals this fallacy. Consumer data shows that even in lower-income households, pricing considerations do not solely underlie shopper … Continue reading Defend Against Consumer Tradedown: It’s Your Brand Versus… Itself
Build-A-Bear drives e-commerce with a new company, HeartBox, and with online birthday promotions. Chris Wood on July 6, 2022 Build-A-Bear is remaking itself for the 25th anniversary of its founding this year. This means using its experience and its data to appeal to older customers and create stronger online connections. “The goal that was stated … Continue reading Build-A-Bear using data to make itself into an all-ages brand
By Jeff Beer June 11, 2022 The all-white blind taste test commercial set is an immediately familiar setting. The only distinguishable features are the products and the participant—no other distractions. In its newest ad campaign, the ironically edgy canned water brand Liquid Death launches a new series of flavored sparkling waters, and … Continue reading Advertising might just be amusing itself to Liquid Death
The long time publisher of MacWorld and TechHive pivots to marketing technology. Chris Wood on February 18, 2022 IDG Communications, longtime publisher of Computerworld, MacWorld, PCWorld, TechHive and other titles, will now be known as Foundry. The rebrand signals a pivot to integrated marketing technology services following recent data and technology acquisitions and the company … Continue reading IDG Communications rebrands as Foundry, positions itself as a martech company
Sasha Viasasha — March 1, 2018 Follow @sashaviasasha — March 1, 2018 geralt / Pixabay All over the world, digitization services firms are queuing up to help small businesses integrate their operations into the global economy. Businesses everywhere are expected to spend more than $ 2 trillion on digital transformation projects by the end of … Continue reading Can a Small Business Make Digital Transformation Pay for Itself?
Annaliese Henwood — August 10, 2017 Follow @MktgInnovator — August 10, 2017 raphaelsilva / Pixabay Yes, you can schedule tweets through Twitter. Unfortunately, you can’t schedule from your main account, such as your profile or home feed. Instead, you need to follow a step-by-step process requiring access to your Twitter advertising platform. The How-To Guide … Continue reading Can I Schedule Tweets from Twitter Itself?
Lianna Patch — December 19, 2016 — December 19, 2016 Would you rather buy this candle… Or this candle? And which would you be willing to pay a bit more for? They’re both candles. They have one job: make my house smell like the holidays. But call me crazy if the second description doesn’t make … Continue reading The Complete Guide to Writing Product Copy That Sells Itself (+ 19 Examples to Get You Started Now)
