Tag Archives: It’s

Apple Job Board Openings Suggest It’s Building Out Its Ad Business

Advertisement Industry

Apple Job Board Openings Suggest It’s Building Out Its Ad Business by Laurie Sullivan  @lauriesullivan, August 3, 2022 Recent postings on its job board indicate Apple may be looking to beef up its advertising business. Two new posts describe Apple’s drive to hire experienced executives to build a mobile demand-side platform (DSP), and manage projects for … Continue reading Apple Job Board Openings Suggest It’s Building Out Its Ad Business →

Building GSK’s Social Listening Post: It’s More Than ‘Engagement’

Social Listening

Building GSK’s Social Listening Post: It’s More Than ‘Engagement’ by Steve Smith , Staff Writer @popeyesm, July 29, 2022 “Engagement” is table stakes when it comes to understanding and leveraging the intelligence that social media offers brands. In order to go deeper, you need sophisticated listening protocols, data and analytics infrastructure and a plan for democratizing … Continue reading Building GSK’s Social Listening Post: It’s More Than ‘Engagement’ →

It’s Back-To-School Time Again: Price-Conscious Parents Are Carefully Shopping

Back to School

It’s Back-To-School Time Again: Price-Conscious Parents Are Carefully Shopping by Ray Schultz , July 28, 2022 Parents are in a spending mode as their children prepare to go back to school.   Of all adults in the U.S., 48% will buy items for the 2022 school season, spending an average of $911, according to the Back-to-School … Continue reading It’s Back-To-School Time Again: Price-Conscious Parents Are Carefully Shopping →

If the government can’t regulate emissions, it’s going to need business buy-in

World Changing Ideas

By Talib Visram       June 30, 2022   While there is a lot the U.S. government can do to curb climate change, it still will need the private sector to be a pivotal partner (especially in light of the recent Supreme Court ruling limiting the power of the EPA). Working with business remains … Continue reading If the government can’t regulate emissions, it’s going to need business buy-in →

Now that Roe has been overturned, it’s up to the tech industry to protect our data

Data Protection

By Eva Galperin       June 29, 2022   Roe v. Wade is no more, but this is not 1972, the year before it was passed. In some ways, it’s even worse. When the Supreme Court ruled last week that banning abortion is not unconstitutional, abortion immediately became illegal in several states with “trigger … Continue reading Now that Roe has been overturned, it’s up to the tech industry to protect our data →

Forget capturing mindshare. It’s time for brands to start giving customers space

Branding

By Bryan Goodpaster     June 28, 2022 Did you find it hard to choose what to wear today? Or what to eat for breakfast? If so, you’re not alone. According to the American Psychology Association, 32% of adults are so stressed they struggle to make everyday decisions. Much has changed over the past two … Continue reading Forget capturing mindshare. It’s time for brands to start giving customers space →

It’s time to tap your secret recruitment weapon: your workforce

Effective Hiring

By Jamie Salas   May 24, 2022 If your company has 800 employees, your company has 800 recruiters. If this sounds like a multilevel marketing scheme, rest assured: It isn’t about expecting employees to actively search for talent, it’s about recognizing that the key to hiring top candidates in 2022 is an empowered workforce. Talent … Continue reading It’s time to tap your secret recruitment weapon: your workforce →

It’s not all bad news: These 5 tech stocks are rallying at the end of a punishing week

Work Environment

By Sam Becker   May 13, 2022 It was a week to forget for many investors, especially those with portfolios heavy on the tech side. Earlier this week, big tech companies combined to lose more than $1 trillion in value in just three days, according to CNBC—a list that includes Microsoft, Tesla, Amazon, Alphabet, Nvidia, … Continue reading It’s not all bad news: These 5 tech stocks are rallying at the end of a punishing week →

It’s time for a new social code between bosses and employees

Employee Advocacy

By Eilon Reshef—Minutes   April 30, 2022   Month by month, as the Great Resignation continues, the talent shortage deepens. As the Wall Street Journal reports, more than half of all business owners have roles they can’t fill. And while the shortage stems from many factors, one key factor is that many people are no longer interested … Continue reading It’s time for a new social code between bosses and employees →

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