Retail Needs To Follow Through With Website Promises Before It’s Too Late by Laurie Sullivan , Staff Writer @lauriesullivan, October 18, 2022 I love search and the features that Google and Microsoft have built into their respective engines. Often, when I search online for products, I want them now. It took me a long time to comply … Continue reading Retail Needs To Follow Through With Website Promises Before It’s Too Late
By alex brown October 05, 2022 “Forever chemicals” are everywhere. The thousands of chemicals in the group known as perfluoroalkyl and polyfluoroalkyl substances, or PFAS, are found in cookware, packaging, cosmetics, clothing, carpet, electronics, firefighting foam, and many other products. The chemicals, which do not naturally break down, are so widespread that they’re found … Continue reading ‘It’s the government’s job to protect people’: States are finally starting to ban ‘forever chemicals’
Defend Against Consumer Tradedown: It’s Your Brand Versus… Itself by Hunter Thurman , October 3, 2022 As product marketers face inflationary pressures, many wonder, at what point will people switch from premium to store brands? But neuroscience reveals this fallacy. Consumer data shows that even in lower-income households, pricing considerations do not solely underlie shopper … Continue reading Defend Against Consumer Tradedown: It’s Your Brand Versus… Itself
Uber hid data breach that exposed info for 57 million users The company has inherited one more big scandal from its former CEO. J. Fingas @jonfingas David Paul Morris/Bloomberg via Getty Images Uber’s new CEO Dara Khosrowshahi has inherited yet another scandal from Travis Kalanick. The ridesharing firm has revealed to Bloomberg that it … Continue reading Uber says it’s investigating a ‘cybersecurity incident’
CMOs are marketing-minded already. Today they need to be business-minded above all. Teresa Barreira on August 15, 2022 I recently celebrated my four-year anniversary as Chief Marketing Officer at the global digital consultancy Publicis Sapient. According to many surveys, this milestone means I’m on borrowed time – and have been for some time. Median tenure … Continue reading It’s time for CMOs to talk business
By Connie Lin August 03, 2022 Narcissism: excessive admiration of oneself. Psychopathy: a mental disorder marked by egocentric and antisocial behavior. Machiavellianism: rooted in the political theory of 16th century Italian philosopher Niccolo Machiavelli, who pioneered the idea that achieving a desired end result is justified by any means necessary—no matter how unscrupulous the … Continue reading The dark side of the sales industry: It’s filled with Machiavellians, narcissists, and psychopaths
Make the Jump – It’s an Experience of a Lifetime Brad Anderson / 30 Jul 2022 ReadWrite looks for rare experiences and companies in the tech world that we can recommend for highly motivational encounters. Our team was invited to “Make the Jump” at Limitless Flight in SLC, Utah. Jump is a highly technical … Continue reading Make the Jump – It’s an Experience of a Lifetime
Apple Job Board Openings Suggest It’s Building Out Its Ad Business by Laurie Sullivan @lauriesullivan, August 3, 2022 Recent postings on its job board indicate Apple may be looking to beef up its advertising business. Two new posts describe Apple’s drive to hire experienced executives to build a mobile demand-side platform (DSP), and manage projects for … Continue reading Apple Job Board Openings Suggest It’s Building Out Its Ad Business
Building GSK’s Social Listening Post: It’s More Than ‘Engagement’ by Steve Smith , Staff Writer @popeyesm, July 29, 2022 “Engagement” is table stakes when it comes to understanding and leveraging the intelligence that social media offers brands. In order to go deeper, you need sophisticated listening protocols, data and analytics infrastructure and a plan for democratizing … Continue reading Building GSK’s Social Listening Post: It’s More Than ‘Engagement’
It’s Back-To-School Time Again: Price-Conscious Parents Are Carefully Shopping by Ray Schultz , July 28, 2022 Parents are in a spending mode as their children prepare to go back to school. Of all adults in the U.S., 48% will buy items for the 2022 school season, spending an average of $911, according to the Back-to-School … Continue reading It’s Back-To-School Time Again: Price-Conscious Parents Are Carefully Shopping
