By Mark Sullivan February 08, 2023 Microsoft is using generative AI to rethink the way we search for stuff on the web. It’s utilizing a powerful natural language model developed by OpenAI to make search more like a conversation and less like a painstaking process of keyword selection. The new AI-assisted Bing is now … Continue reading What it’s like using Microsoft’s chatbot-based Bing search
Web 3 hopes to bring together many existing, cutting-edge technologies, but it is still long on concepts and short on implementation. William Terdoslavich on February 13, 2023 Web 1.0 was just information listed on a web page. Web 2.0 made the web page interactive. Web 3.0 runs on blockchain, enables the use of crypto-currencies and … Continue reading Web 3? It’s the web we hope for, not the one we know
By Paul Wiseman—Associated Press February 03, 2023 WASHINGTON (AP) — America’s employers added a stunning 517,000 jobs in January, a surprisingly strong gain in the face of the Federal Reserve’s aggressive drive to slow growth and tame inflation with higher interest rates. The unemployment rate dipped to 3.4%, the lowest level since 1969. Friday’s … Continue reading Surprise! It’s the best job market in 54 years, even if it doesn’t feel like it
By Rob Walker February 03, 2023 Branded is a weekly column devoted to the intersection of marketing, business, design, and culture. At first, it looked like Marie Kondo had deeply undermined one of the most successful personal-brand stories of the past decade. According to a Washington Post article, the author, Netflix star, business owner, and … Continue reading Marie Kondo is messy now—and it’s actually expanding her brand
Ugh, There’s People Vomiting — And It’s An Ad? by Steve Ellwanger , January 20, 2023 Can a brand “flaw” also be an attribute to help inform effective advertising and marketing? Yes—if you use the right kind of flaw, based on behavioral science, according to MichaelAaron Flicker, founder of the XenoPsi agency and co-founder … Continue reading Ugh, There’s People Vomiting — And It’s An Ad?
Defend Against Consumer Tradedown: It’s Your Brand Versus… Itself by Hunter Thurman , December 23, 2022 The following was previously published in an earlier edition of Marketing Insider. As product marketers face inflationary pressures, many wonder, at what point will people switch from premium to store brands? But neuroscience reveals this fallacy. Consumer data shows … Continue reading Defend Against Consumer Tradedown: It’s Your Brand Versus… Itself
By Jeff Beer November 11, 2022 The Mercedes Formula One team, home to seven-time world champ Lewis Hamilton, announced it has suspended its partnership agreement with the troubled cryptocurrency exchange FTX. Earlier this year, in an interview for a story on FTX’s rise in sports sponsorship, Mercedes Formula One commercial director Richard Sanders … Continue reading Mercedes Formula One was skeptical of crypto sponsorships. Now it’s racing to drop FTX
Applying the “Most Respectful Interpretation” principle is a must for martech practitioners dealing with various stakeholders. Here’s why. Steve Petersen on November 2, 2022 Recently, I attended an event hosted by the product management group Product Hive here in Utah that featured Spiff (a B2B SaaS company offering sales commission management software) Chief Product Officer … Continue reading The MRI principle: Why it’s beneficial for martech practitioners
By Christopher Dancy—The Conversation October 31, 2022 Despite the important and ever-increasing role of artificial intelligence in many parts of modern society, there is very little policy or regulation governing the development and use of AI systems in the U.S. Tech companies have largely been left to regulate themselves in this arena, potentially … Continue reading It’s not enforceable, but the AI Bill of Rights is a step in the right direction
Measuring impact is a common challenge in marketing operations. Here’s how to overcome this hurdle, according to marketing ops experts. Lindsay DiLemmo on October 26, 2022 Earlier this year, a study on advanced Marketo users revealed a common theme: Measuring impact is a challenge among marketing operations teams. More than half of respondents reported that … Continue reading 4 reasons why it’s hard to prove impact in marketing ops
