Applying the “Most Respectful Interpretation” principle is a must for martech practitioners dealing with various stakeholders. Here’s why. Steve Petersen on November 2, 2022 Recently, I attended an event hosted by the product management group Product Hive here in Utah that featured Spiff (a B2B SaaS company offering sales commission management software) Chief Product Officer … Continue reading The MRI principle: Why it’s beneficial for martech practitioners
By Christopher Dancy—The Conversation October 31, 2022 Despite the important and ever-increasing role of artificial intelligence in many parts of modern society, there is very little policy or regulation governing the development and use of AI systems in the U.S. Tech companies have largely been left to regulate themselves in this arena, potentially … Continue reading It’s not enforceable, but the AI Bill of Rights is a step in the right direction
Measuring impact is a common challenge in marketing operations. Here’s how to overcome this hurdle, according to marketing ops experts. Lindsay DiLemmo on October 26, 2022 Earlier this year, a study on advanced Marketo users revealed a common theme: Measuring impact is a challenge among marketing operations teams. More than half of respondents reported that … Continue reading 4 reasons why it’s hard to prove impact in marketing ops
Retail Needs To Follow Through With Website Promises Before It’s Too Late by Laurie Sullivan , Staff Writer @lauriesullivan, October 18, 2022 I love search and the features that Google and Microsoft have built into their respective engines. Often, when I search online for products, I want them now. It took me a long time to comply … Continue reading Retail Needs To Follow Through With Website Promises Before It’s Too Late
By alex brown October 05, 2022 “Forever chemicals” are everywhere. The thousands of chemicals in the group known as perfluoroalkyl and polyfluoroalkyl substances, or PFAS, are found in cookware, packaging, cosmetics, clothing, carpet, electronics, firefighting foam, and many other products. The chemicals, which do not naturally break down, are so widespread that they’re found … Continue reading ‘It’s the government’s job to protect people’: States are finally starting to ban ‘forever chemicals’
Defend Against Consumer Tradedown: It’s Your Brand Versus… Itself by Hunter Thurman , October 3, 2022 As product marketers face inflationary pressures, many wonder, at what point will people switch from premium to store brands? But neuroscience reveals this fallacy. Consumer data shows that even in lower-income households, pricing considerations do not solely underlie shopper … Continue reading Defend Against Consumer Tradedown: It’s Your Brand Versus… Itself
Uber hid data breach that exposed info for 57 million users The company has inherited one more big scandal from its former CEO. J. Fingas @jonfingas David Paul Morris/Bloomberg via Getty Images Uber’s new CEO Dara Khosrowshahi has inherited yet another scandal from Travis Kalanick. The ridesharing firm has revealed to Bloomberg that it … Continue reading Uber says it’s investigating a ‘cybersecurity incident’
CMOs are marketing-minded already. Today they need to be business-minded above all. Teresa Barreira on August 15, 2022 I recently celebrated my four-year anniversary as Chief Marketing Officer at the global digital consultancy Publicis Sapient. According to many surveys, this milestone means I’m on borrowed time – and have been for some time. Median tenure … Continue reading It’s time for CMOs to talk business
By Connie Lin August 03, 2022 Narcissism: excessive admiration of oneself. Psychopathy: a mental disorder marked by egocentric and antisocial behavior. Machiavellianism: rooted in the political theory of 16th century Italian philosopher Niccolo Machiavelli, who pioneered the idea that achieving a desired end result is justified by any means necessary—no matter how unscrupulous the … Continue reading The dark side of the sales industry: It’s filled with Machiavellians, narcissists, and psychopaths
Make the Jump – It’s an Experience of a Lifetime Brad Anderson / 30 Jul 2022 ReadWrite looks for rare experiences and companies in the tech world that we can recommend for highly motivational encounters. Our team was invited to “Make the Jump” at Limitless Flight in SLC, Utah. Jump is a highly technical … Continue reading Make the Jump – It’s an Experience of a Lifetime
