Investments In Connected Commerce, Tech Stacks Rise To $585B by Laurie Sullivan , Staff Writer @lauriesullivan, January 30, 2025 Online channels will completely overtake offline channels this year. Offline overall will decline by an estimated 5.5% year-over-year by the end of 2025, while online marketing spend will grow by 12.3% — with data, analytics and data … Continue reading Investments In Connected Commerce, Tech Stacks Rise To $585B
How Audio Investments Increase Branded Search Volume by Laurie Sullivan , Staff Writer @lauriesullivan, January 7, 2025 It could be the podcaster or the tone or the note in a jingle or jangle that calls attention to a brand, but how do podcasts, streaming and radio drive actions and connect consumers with search? Podcast and creator-based … Continue reading How Audio Investments Increase Branded Search Volume
95% of marketers plan to up AI investments next year, acknowledging AI is boosting revenue and essential for career advancement, a study from Invoca finds. Chris Wood on November 14, 2024 After a year of widespread AI adoption, marketers like what they see and plan to double down in 2025. Ninety-four percent of marketers … Continue reading Marketers link AI to revenue growth and plan to increase 2025 investments
Caveats Flood Paid Search, Retail Media Investments by Laurie Sullivan , Staff Writer @lauriesullivan, February 7, 2024 Retail media and paid online search are the most important marketing channels to consumer product manufacturers and agencies today, according to a study released Wednesday from the digital agency Skai and the Path to Purchase Institute (P2PI). Fifty-three percent … Continue reading Caveats Flood Paid Search, Retail Media Investments
The FTC is investigating Microsoft, Amazon and Alphabet’s investments into AI startups The companies have 45 days to respond to the agency. Pranav Dixit Updated Fri, Jan 26, 2024 The FTC is investigating Microsoft, Amazon and Alphabet’s investments into AI startups The Federal Trade Commission is launching an inquiry into massive investments made by … Continue reading The FTC is investigating Microsoft, Amazon and Alphabet’s investments into AI startups
Here’s how to overcome the trend of underutilization in marketing technology and harness its true power for your organization. Carlos Hidalgo on October 26, 2023 I recently spoke at a marketing conference and, unsurprisingly, AI took center stage in many discussions. My presentation centered on the need for marketers to move beyond generative AI and … Continue reading 4 ways to get more value from your martech investments
Protect What You’ve Earned: 7 Ways to Safeguard Your Financial Investments Due / 03 Nov 2022 Society has come under a unique amount of stress in recent years. So have plenty of financial investments. A pandemic created economic disruption around the globe. The “Great Resignation” put pressure on businesses—pressure that those companies have passed along to … Continue reading Protect What You’ve Earned: 7 Ways to Safeguard Your Financial Investments
Jeff Rose December 17, 2021 If you want to grow your money and build your wealth, you need to invest it. What if you don’t invest for the long-term? Well, you risk running out of money in retirement and struggling to cover your expenses later in life. Sadly, many working Americans today don’t invest their … Continue reading 8 Low-Risk Investments With High Returns
Devin Partida November 4, 2021 When people read about failed investments, a common misconception is that the victims must not have thought things through carefully enough or made other “stupid” decisions. Unfortunately, however, intelligent people can fall into the trap of investment and money-making opportunities that are not expected and could even evolve into total … Continue reading 5 Bad Investments Even Smart People Make
Karen Repoli June 24, 2021 I get it. You’re a solo-preneur. (so am I!) You’re proud of the fact that you’ve bootstrapped your business from the ground up, tackling every task that comes your way. You built your first website, dove in and learned how to edit and upload videos to YouTube, figured out how … Continue reading 3 Smart Business Investments You’re Probably Not Making
