Giide Turns Interactive Audio Into Performance Marketing by Laurie Sullivan , Staff Writer @lauriesullivan, April 29, 2022 Allison Kent-Smith, CEO and co-founder of Giide, describes the company as an interactive audio unit — one that does not remain still. As the audio plays, the visual continues to scroll through slides, keeping the attention of the viewer. … Continue reading Giide Turns Interactive Audio Into Performance Marketing
Through a partnership with DanAds, the new platform makes ads affordable for SMBs. Chris Wood on March 31, 2022 Edison Interactive, a CMS for connected screens, today launched a self-service platform for digital out-of-home (DOOH) advertisers, as a result of a partnership with self-serve adtech company DanAds. The self-serve functionality opens up ad placements for … Continue reading Edison Interactive launches DOOH self-serve platform
Marketers will now have in-cart access to a unique audience of thousands of golfers across the U.S. Chris Wood on March 21, 2022 Today, Edison Interactive, a CMS focused on connected devices, announced that Vistar Media is integrating with a platform they developed in order to bring ads to displays in golf carts. The platform … Continue reading Edison Interactive teams up with Vistar Media to bring programmatic DOOH advertising to golf carts
Jarrell Chalmers July 16, 2021 Cross-selling allows account managers to use existing account resources to generate new sales. With no additional expenses, cross-selling sources additional qualified sales opportunities, driving revenue and scaling a business’s practices. However, cross-selling can be challenging. The opportunities it presents come with certain risks that account managers should know how to … Continue reading Cross-Selling Comes With Major Challenges: Here’s How Interactive Assessments Can Help
John Rampton July 6, 2021 Businesses large and small all want to make more and save more. However, saving money is much easier said than done, especially for new companies. There are great habits and tips to help any business save money. In this article, we’ll go over 10 interactive money-saving tips for small business … Continue reading 10 Interactive Money-Saving Tips for Small Business Owners
Susan Gilbert October 7, 2020 Today I have some resources to help you make your site an interactive website. Attracting a more interested audience can be a challenge, but there is a great way to reach your them with the right tools and technology in place. Would you like to draw in and retain more … Continue reading Attract New Subscribers with an Interactive Website
Looking like more of a map than a landscape, the latest iteration of the MarTech Landscape was crowdsourced with help from hundreds of contributors. Amy Gesenhues on April 22, 2020 It’s a big day in the martech community — the 2020 Marketing Technology Landscape has landed. This year, MarTech Conference Chair Scott Brinker, and maker … Continue reading 2020 Marketing Technology Landscape features 8,000 tools, goes interactive
Laura Magnuson — April 17, 2020 While you may not be able to connect with clients live and in-person these days, that doesn’t mean that you’ve lost the ability to engage and interact with potential clients. Many creative and agile B2B companies are learning to pivot during these trying times by deepening engagement online. Below … Continue reading Using Interactive Web Design to Connect with B2B Clients During Social Distancing
New features include the option to Invite connections to follow a managed Page, the ability to stream LinkedIn Live from Pages, and new posting options. Taylor Peterson on January 15, 2020 LinkedIn rolled out three new Page tools designed to make it easier for businesses to engage with their customers, prospects, and employees on Wednesday. … Continue reading LinkedIn Pages adds tools to help businesses connect with users in more personal and interactive ways
Listeners must verbally engage to hear the rest of the ad. George Nguyen on December 12, 2019 Pandora is now testing interactive audio ads, the company announced Thursday. The ads require users to verbally engage before the rest of the ad’s content is played. The interactive voice ads are also accompanied by an on-screen ad. … Continue reading Pandora is asking users to say ‘yes’ to interactive audio ads
