Tag Archives: interactions

The Surprising Benefits of Manager/Employee Interactions

Julie Winkle Giulioni — May 11, 2017 Follow @julie_wg— May 11, 2017 Leadership IQ released a study called “Optimal Hours with the Boss.” It’s an insightful report based upon research conducted with more than 30,000 executives, managers, and employees in North America. The results understandably made news. The findings are profound: “The median time people … Continue reading The Surprising Benefits of Manager/Employee Interactions

Machine Reading To Change Human, Search Engine Interactions

Machine Reading To Change Human, Search Engine Interactions by Laurie Sullivan , Staff Writer @lauriesullivan, May 9, 2017 Microsoft researchers are working on “machine reading” technology that would advance the way search engines work. In theory, instead of typing in a query and getting a list of links, an advanced machine reading system would respond … Continue reading Machine Reading To Change Human, Search Engine Interactions

How audience profiling, based on real-time online customer interactions, reveals the faces in the crowd

Contributor Giovanni Strocchi explains how audience profiling built on first-party data can help marketers get to know their audience on a personal level and predict their needs. Giovanni Strocchi on January 23, 2017   Today’s scattergun approach to targeting, based on wide demographic assumptions, overlooks an important fact for marketers: Target audiences are made up … Continue reading How audience profiling, based on real-time online customer interactions, reveals the faces in the crowd

Building Better Relationships Through Intentional Social Media Interactions

by Katharina Cavano July 30, 2016July 30, 2016 Katie Lance is a force to be reckoned with in the world of real estate agents and their social media presences. Formerly the chief strategist for Inman News, Katie has emerged on her own and formed Katie Lance Consulting, a social media and marketing firm…with a specialty … Continue reading Building Better Relationships Through Intentional Social Media Interactions

Want to Increase Social Media Engagement? Try Fewer, Higher Quality Interactions

by Julie Chomiak July 7, 2016July 7, 2016 The power of social media is growing at an unbelievable rate and the smallest of interactions has serious impact upon brands and businesses. We can all think of an instance when you saw a brand respond to a user’s post or inquiry, and it either surprised and … Continue reading Want to Increase Social Media Engagement? Try Fewer, Higher Quality Interactions

The Star Wars Marketing Force Awakens on Social Media with 234 Million Interactions

by Kara Burney December 17, 2015 Follow @wkndatburneysDecember 17, 2015 When Star Wars debuted in 1977, it became an instantaneous cultural phenomenon without the help of social networks. But this week’s premiere of Star Wars: The Force Awakens marks the first time that the franchise is in full force on social media. Keep in mind, after all, that it has been 10 … Continue reading The Star Wars Marketing Force Awakens on Social Media with 234 Million Interactions

DBA Advice: Merits of Connecting Social Media Interactions To Database

by Sujain Thomas December 2, 2015 Follow @sujainthomasDecember 2, 2015 Social media is one of the best ways to communicate nowadays. It is cheap and reliable. You can have it anywhere on this planet. As long as you are able to access a decent internet connection, you can use the likes of WhatsApp, Facebook, Twitter … Continue reading DBA Advice: Merits of Connecting Social Media Interactions To Database

How To Use Social Media To Drive Offline Interactions

Charlene OldhamJuly 16, 2015 It’s a safe assumption that if you are reading this blog, you’re using social media in some way to grow your business. Maybe you’re building a brand for your website or sharing inspiration to engage your community online. But what if you are creating an event offline? Can social media help … Continue reading How To Use Social Media To Drive Offline Interactions