Explore the disconnects behind this brand’s customer experience initiative, and how martech and MOps teams can provide viable solutions. Steve Petersen on March 5, 2024 Recently, I had a personal martech experience that prompted me to think about what might be occurring behind the scenes. I came home to find a flier hanging from my … Continue reading A CX reality check: When good intentions meet clunky execution
Limited-term opt-out has become a standard feature in email marketing workflows. Here are some factors to consider before creating one. Kath Pay on June 8, 2023 Father’s Day is on its way, being celebrated on June 18 in both the U.K. and the U.S. Even if I weren’t already attuned to the date because of … Continue reading Holiday email opt-outs: Right intentions, wrong response?
ContentSquare, Dynamic Yield Partner To Identify Consumer Intentions by Laurie Sullivan @lauriesullivan, (November 08, 2018) Companies are expected to increase partnership agreements this coming year as the shift to mobile and smaller screens makes personalizing consumer experiences and messages a requirement. On Thursday, ContentSquare and Dynamic Yield announced a partnership that allows marketers to more … Continue reading ContentSquare, Dynamic Yield Partner To Identify Consumer Intentions
