Tag Archives: Intent

Google AI Lets Users Ask Local Businesses Questions Based On Intent

Google AI Lets Users Ask Local Businesses Questions Based On Intent by Laurie Sullivan , Staff Writer @lauriesullivan, January 31, 2025 How AI will change the dynamics of local media buys on national networks has become clearer with the launch of a lead-generation Search Labs experiment. “Ask for Me” lets people use Google AI to call … Continue reading Google AI Lets Users Ask Local Businesses Questions Based On Intent

How to use micro-moments to capture customer intent in real-time

Learn to anticipate customer needs, provide instant value and optimize your marketing for brief, high-intent interactions. Stephanie Trovato on September 18, 2024   Attention spans are shrinking and customers now have instant access to information. Marketers must capture “micro-moments” — those brief times when people turn to their devices for quick answers or decisions. Whether … Continue reading How to use micro-moments to capture customer intent in real-time

How intent data leads to B2B marketers getting their signals crossed

Here’s why purchased intent data can be misleading and how to extract valuable insights from your own B2B marketing engagement data. Scott Gillum on July 11, 2024   Did you know you have your own intent data? You don’t need to buy it. If you are executing campaigns, especially in existing accounts, you have data … Continue reading How intent data leads to B2B marketers getting their signals crossed

Magna: Excessive Streaming Ad Frequency Damages Purchase Intent

Magna: Excessive Streaming Ad Frequency Damages Purchase Intent by Laurie Sullivan , Staff Writer @lauriesullivan, July 14, 2023 Repetitive advertising can damage a brand’s reputation and decrease purchase intent, according to a study from IPG’s Magna unit, and ad tech firm Nexxen, which specializes in video and connected television (CTV). Kara Manatt, executive vice president of … Continue reading Magna: Excessive Streaming Ad Frequency Damages Purchase Intent

ChatGPT Analysis Sheds New Light Into People’s Behavior, Intent

ChatGPT Analysis Sheds New Light Into People’s Behavior, Intent by Laurie Sullivan  @lauriesullivan, July 14, 2023 How people craft prompts to get more information from ChatGPT ranges from simple message lengths to long and elaborate descriptions using action words and nouns, according to an analysis of 5,054 conversations analyzed by Semrush. The company collected publicly shared … Continue reading ChatGPT Analysis Sheds New Light Into People’s Behavior, Intent

Intent Data Drives Lower CPCs, Higher CTRs, Stronger Performance In PPC Campaigns

Intent Data Drives Lower CPCs, Higher CTRs, Stronger Performance In PPC Campaigns by Laurie Sullivan  @lauriesullivan, May 5, 2023 Intent-based audience targeting can generate a lower cost per click (CPC) when compared in a study with a controlled audience — 59.6% lower, based on a 95% confidence score, according to recent data from Foundry, the … Continue reading Intent Data Drives Lower CPCs, Higher CTRs, Stronger Performance In PPC Campaigns

Overlay Ads On CTV Increase Search Intent, Study Finds

Overlay Ads On CTV Increase Search Intent, Study Finds by Laurie Sullivan , Staff Writer @lauriesullivan, May 3, 2022 MAGNA Media Trials, MAGNA’s research arm, released data Tuesday in partnership with GumGum, which supports contextual technology. Data in the study, Breaking Through: Moving Beyond the Commercial Break on CTV, analyzes how brands can stand out on … Continue reading Overlay Ads On CTV Increase Search Intent, Study Finds