George Karapalidis — June 8, 2018 — June 8, 2018 To understand the performance of a website and identify areas ripe for improvement, we created a model based on intent, called the Buyer Intent Model. In this article, we explain how we use this model to identify which search terms to target to get the … Continue reading How to Build a Buyer Intent Model With Keyword Classification
Chans Weber — May 4, 2018 Follow @chansweber — May 4, 2018 Social media existed long before the Internet. Persians in 550 B.C.E. are credited with creating the first rudimentary postal system, a system described by Greek historian Herodotus as being complete with riders and horses ne’er deterred by “snow nor rain nor heat nor … Continue reading Coming Full Circle: How Businesses Are Returning to Social Media’s Original Intent
Contributor Dave Davies takes the guesswork out of determining what type of content will resonate with an audience by creating Excel formulas to help determine what a searcher may be looking for. Dave Davies on May 2, 2018 Google’s goal is to satisfy a searcher’s intent. When a user finds what they’re looking for … Continue reading Searcher intent: The secret ingredient behind successful content development
Jeff Kalter — April 17, 2018 — April 17, 2018 Unless they filled in a form on one of your organization’s landing pages or called your sales department, it used to be impossible to identify who was in the market for products and services your company offers. But of all the people looking for a … Continue reading How to Use Buyer Intent Data to Reach In-the-Market Technology Buyers
The new ad format features more a prominent call to action and can reach people based on recent search history with custom intent audiences. Ginny Marvin on March 13, 2018 Twin Design / Shutterstock.com Google unveiled two features designed to improve direct-response advertising performance on YouTube — beyond e-commerce and Shopping ad formats — … Continue reading Bringing search intent to video: Google extends custom intent audiences to YouTube, launches TrueView for Action ads
Sahail Ashraf — March 7, 2018 — March 7, 2018 We know social media is fun and exciting, and it’s a big part of what you do. But if you’re not seeing a rise in conversions of audiences to customers you’re doing something wrong. Don’t worry though. If you try out the following points, you … Continue reading How To Use Purchase Intent Drivers To Convert A Social Media Audience
Brittany Laeger — January 31, 2018 — January 31, 2018 A lot has changed in the world of content marketing over the last 10 years. From the rise of social media to the prevalence of mobile phones, there are a lot of new strategies, channels, and tactics that we need to take into consideration today. … Continue reading SEO & Keyword Research in 2018: Voice Search, Intent & Topic Clusters
User Intent Impacts Revenue From Advertising More Than Most Marketers Think by Laurie Sullivan , Staff Writer @lauriesullivan, September 25, 2017 Visitor behavior on a brand’s website impacts revenue, and a series of studies has found that user intent may have a much greater impact on ad revenue than traditional user experience metrics. Through the … Continue reading User Intent Impacts Revenue From Advertising More Than Most Marketers Think
Columnist Peter Isaacson explains how AI technologies and intent-level data are helping B2B marketers better understand their prospects and customers to stay ahead of the competition. Peter Isaacson on August 17, 2017 Several years ago, “Big Data” became one of the hottest trends in marketing. Everyone had to harness it, use it and somehow … Continue reading 3 ways intent data is getting better for B2B marketers
By Liz Farquhar January 25th, 2017 As the paid search landscape has become more competitive, Google has simultaneously made campaigns increasingly more complicated and more expensive. While intent-driven core keywords are considered the Holy Grail for results-driven paid search campaigns, there are often better (less expensive) long tail keywords that have far reaching benefits for … Continue reading Top 3 Ways To Identify Long Tail, Intent Driven Keywords For PPC
