by William Comcowich Follow @CyberAlertOctober 8, 2016 At one time, PR and digital marketers viewed themselves as separate entities. Now, the areas overlap so much they function as partners. Rather than remain disparate functions, PR and SEO can greatly improve overall marketing efforts by working hand in hand. The following are major ways to integrate … Continue reading 6 Ways to Integrate PR and SEO
Columnist Chris Liversidge explains why fixing your analytics gaps and taking lifetime customer value into account can lead to better results in your organic search initiatives. Chris Liversidge on August 24, 2016 I recently attended Edinburgh’s Turing Festival. (It’s a fantastic tech conference, and of course, Edinburgh is a fantastic city; you should go!) … Continue reading Integrate lifetime value to benefit a customer-led SEO strategy
by Ronald Dod Follow @Visiture_SearchAugust 12, 2016 At the end of September last year, Google announced a new feature that they were debuting called Customer Match, which gave advertisers the ability to target ads based on email addresses. Prior to this, advertisers had to play somewhat of a guessing game with demographics and affinities that … Continue reading How & Why to Integrate Email Lists with PPC
by Rick Lepsinger Follow @onpoint_llcAugust 13, 2016 Many organizations would like to integrate 360 feedback into their performance management system. And why not? Appraisal and development systems are aligned. They should feed into each other. The 360 data should be applicable in many ways. We believe the logic of this argument is sound and that … Continue reading Are You Ready to Integrate 360 Feedback Into Your Appraisal Process?
by Toby Nwazor April 27, 2016 Follow @TobyNwazorApril 27, 2016 Unnecessary, expensive, too complicated – you might find yourself using these phrases as justification for not integrating your business with an Enterprise Resource Planning (ERP) service. For a small business, it is economical to think that you cannot afford the investment or that you are … Continue reading Why You Can’t Afford Not to Integrate Your Business (Though it is a Small Business)
by Laura Cole April 19, 2016April 19, 2016 Less than a decade ago, practices such as blogging and social media were considered as entirely separate entities. While blogging was seen as a serious, long-form channel through which to target traffic, for example, social media was a short-form and spontaneous platform that drove interaction with younger … Continue reading How To Integrate Social And Blogging Platforms In 3 Simple Steps
by Jessica Bowers April 10, 2016April 10, 2016 If you’re a company that has a comprehensive marketing strategy, chances are you use both traditional and digital marketing methods. How do you make them work together for optimal success? Traditional and digital strategy may seem like completely different worlds these days, but it would be a … Continue reading Easy Ways to Integrate Your Digital and Traditional Marketing Strategies
by Dorien Morin-van Dam February 3, 2016February 3, 2016 Social Media Marketing 101 One of the very first questions I ask new clients during our social media strategic planning session is this one: “What other, traditional, marketing do you have in place right now?” Often I have to prod them with questions like Do you … Continue reading 11 Practical Tips To Integrate Social Media with Traditional Marketing
James ArnoldOctober 13, 2015 Twitter is a great marketing tool for engaging your followers and it is very simple to do marketing through twitter if you follow the right marketing tools for branding your business. Many bloggers and social media marketers are making successful marketing campaigns with tweets and social networking. These marketing strategies are very much helpful … Continue reading 5 Twitter Marketing Tips to Integrate to Your Marketing Mix
Vishal PindoriyaJuly 28, 2015 Tactfully integrating social media onto your website is an art. Connect with users on your site without sacrificing your website’s aesthetic or UX design through social media buttons or links. A thumbnail-icon link is a popular tool used to connect your social networks to your website — and it’s both easy … Continue reading Beyond Buttons: Integrate Social Media Into Your Website
